EMEA Digital Merchandising Packs Lead

Kipling; Antwerpen; On-site; EUR 56,000 - 70,000; Full time

Benefits offered by this job

On-site gym to support health and well

Discount card with 50% on VF brands

Job summary

VF in Antwerp, Belgium, seeks a Manager, Digital Merchandising Packs (EMEA) to lead seasonal buys for Kipling, Eastpak, and Jansport within the DIGILAND team. You’ll drive performance analysis and partner with Digital Trade Managers to balance full-price vs. markdown while safeguarding brand equity.

You will work cross-functionally with Planning, Buying, Marketing, Site Ops and Product teams, owning forecasts, insights, and product knowledge across .com and future initiatives.

Qualifications

• Strong analytical mindset with ability to translate performance insights into assortment and trading decisions.
• Bachelor’s degree in Business, Economics, Retail/Fashion Management, Merchandising is required.
• Experience in e-commerce merchandising, buying, planning or similar commercial role (3–5 years).

Responsibilities

• Lead the seasonal buy process for Kipling, Eastpak and Jansport, aligning with targets and demand.
• Define seasonal buying strategy with Planning and Buying, reflecting priorities and brand positioning.
• Prepare and present seasonal buy plans during GTM meetings with stakeholders.
• Create SKU- and week-level buy plans for performance tracking.
• Collaborate across Planning, Buying, Marketing, Site Ops, and Product teams.

Skills

Analytical mindset

Commercial acumen

Product knowledge

Cross-functional collaboration

Data-driven decisions

Education

Bachelor’s degree in Business, Economics, Retail/Fashion Management, Merchandising

Tools

Excel

Job description

VF in Antwerp, Belgium, seeks a Manager, Digital Merchandising Packs (EMEA) to lead seasonal buys for Kipling, Eastpak, and Jansport within the DIGILAND team. You’ll drive performance analysis and partner with Digital Trade Managers to balance full-price vs. markdown while safeguarding brand equity.

You will work cross-functionally with Planning, Buying, Marketing, Site Ops and Product teams, owning forecasts, insights, and product knowledge across .com and future initiatives.