Demand Generation Marketeer (m/f/d)

SOFICO; Oost-Vlaanderen; Hybride; EUR 52 000 - 75 000; Plein temps

Avantages offerts par ce poste

Company car

Meal vouchers

Insurance

Hybrid working

Vacation days

EV charging facilities

Onboarding coach

Résumé du poste

SOFICO, based in Ghent, Belgium, seeks a Demand Generation Marketeer to drive qualified leads and growth for Miles, our automotive software platform. You will own multi-channel campaigns, ABM programs, and content programs while collaborating with Sales to nurture pipelines.

The role blends data-driven optimization with strategic storytelling in a fast-growing tech environment. The position offers hybrid work, a vibrant international team, and ongoing learning in a market-leading mobility

Qualifications

• B2B demand generation experience in SaaS or automotive.
• Experience with multi-channel campaigns and ABM.
• Strong knowledge of CRM, marketing automation, and analytics.

Responsabilités

• Develop and execute multi-channel demand generation campaigns.
• Create and optimize ABM campaigns targeting key accounts.
• Manage content, email campaigns, webinars and events.
• Work closely with Sales to generate and nurture qualified leads.
• Track campaign performance and optimize based on data.
• Support pipeline growth and increase brand awareness in the automotive software market.

Connaissances

Demand generation

ABM campaigns

CRM

Marketing automation

Analytics

Communication skills

Stakeholder management

English fluency

Outils

HubSpot

CRM software

Marketing automation tools

Analytics tools

Description du poste

Why SOFICO?

At SOFICO, we’re shaping the future of mobility - and we’re doing it together. Our software, Miles, is a leading platform that enables companies worldwide to manage their leasing, fleet, and mobility operations in one integrated system. Every day, we help our customers work smarter, more efficiently, and stay ahead in a rapidly evolving industry.

Behind that impact is a close-knit, international team that values collaboration, ownership, and continuous growth. We move forward with ambition but stay grounded in a culture where people support each other and take pride in what they build.

From our office in Zwijnaarde (Ghent), we’re looking for an Demand Generation Marketeer who’s eager to growing our business by generating qualified leads, develop and execute multi-channel demand generation campaigns.

What You’ll Do...

• Develop and execute multi-channel demand generation campaigns
• Create and optimize ABM campaigns targeting key accounts
• Manage content, email campaigns, webinars and events
• Work closely with Sales to generate and nurture qualified leads
• Track campaign performance and optimize based on data
• Support pipeline growth and increase brand awareness in the automotive software market

What You Bring...

• Experience in B2B demand generation, ideally in SaaS, software or automotive
• Experience with multi-channel campaigns and ABM
• Strong knowledge of CRM, marketing automation and analytics tools
• Analytical, organized and results-driven mindset
• Strong communication and stakeholder management skills
• Fluent in English and comfortable working in a fast-growing tech environment

Earn bonus points for...

• Experience in automotive software or B2B SaaS
• Experience with HubSpot or similar marketing automation tools
• Experience with enterprise/strategic account marketing
• Experience with trade shows, partner events and webinars
• Additional language skills

What’s In It For You...

• Competitive salary package
• Company car with fuel/charging card or a flexible mobility budget
• Meal vouchers, eco vouchers, and a monthly net expense allowance
• Hospitalization insurance and group insurance
• Hybrid working, flexible hours, and generous vacation days (including ADV and seniority leave)
• Bike leasing and additional mobility benefits
• Modern, easily accessible office in Ghent with EV charging facilities
• Structured onboarding with a dedicated coach from day one
• Continuous learning and career development in an international, multicultural company
• A vibrant company culture with regular team events, family days, sports activities, and celebrations

Ready to make an impact in the world of mobility? Join SOFICO and let’s shape what’s next together!