Demand Generation Marketeer

Sofico; Zwijnaarde; Hybride; EUR 50 000 - 85 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Company car or mobility budget

Meal vouchers & insurance

EV charging facilities

Team events & learning opportunities

Résumé du poste

SOFICO, headquartered in Ghent, Belgium, is seeking a Demand Generation Marketeer to grow the business by producing qualified leads and executing multi-channel campaigns. You’ll work from our Zwijnaarde office in a hybrid setup with engagement across Sales and marketing, driving ABM programs and content initiatives.

The role requires strong experience in B2B SaaS or automotive software, fluency in English, and a data-driven, collaborative mindset in a fast-growing tech environment.

Qualifications

• Experience in B2B demand generation, ideally in SaaS, software or automotive.
• Experience with multi-channel campaigns and ABM.
• Strong knowledge of CRM, marketing automation and analytics tools.
• Analytical, organized and results-driven mindset.
• Strong communication and stakeholder management skills.
• Fluent in English and comfortable working in a fast-growing tech environment.
• Experience in automotive software or B2B SaaS.
• Experience with enterprise/strategic account marketing.
• Experience with trade shows, partner events and webinars.
• Additional language skills.

Responsabilités

• Develop and execute multi-channel demand generation campaigns.
• Create and optimize ABM campaigns targeting key accounts.
• Manage content, email campaigns, webinars and events.
• Work closely with Sales to generate and nurture qualified leads.
• Track campaign performance and optimize based on data.
• Support pipeline growth and increase brand awareness in the automotive software market.

Connaissances

B2B demand generation

Multi-channel campaigns

ABM

CRM

Marketing automation

Analytics

Communication skills

Stakeholder management

English fluency

Automotive software experience

SaaS experience

HubSpot

Trade shows & events

Outils

HubSpot

CRM tools

Description du poste

At SOFICO, we’re shaping the future of mobility - and we’re doing it together. Our software, Miles, is a leading platform that enables companies worldwide to manage their leasing, fleet, and mobility operations in one integrated system. Every day, we help our customers work smarter, more efficiently, and stay ahead in a rapidly evolving industry.

Behind that impact is a close-knit, international team that values collaboration, ownership, and continuous growth. We move forward with ambition but stay grounded in a culture where people support each other and take pride in what they build.

From our office in Zwijnaarde (Ghent), we’re looking for an Demand Generation Marketeer who’s eager to growing your business by generating qualified leads, develop and execute multi-channel demand generation campaigns.

What you’ll do...

• Develop and execute multi-channel demand generation campaigns.
• Create and optimize ABM campaigns targeting key accounts.
• Manage content, email campaigns, webinars and events.
• Work closely with Sales to generate and nurture qualified leads.
• Track campaign performance and optimize based on data.
• Support pipeline growth and increase brand awareness in the automotive software market.

What you bring...

• Experience in B2B demand generation, ideally in SaaS, software or automotive.
• Experience with multi-channel campaigns and ABM.
• Strong knowledge of CRM, marketing automation and analytics tools.
• Analytical, organized and results-driven mindset.
• Strong communication and stakeholder management skills.
• Fluent in English and comfortable working in a fast-growing tech environment.
• Experience in automotive software or B2B SaaS.
• Experience with HubSpot or similar marketing automation tools.
• Experience with enterprise/strategic account marketing.
• Experience with trade shows, partner events and webinars.
• Additional language skills.

What’s in it for you...

• Competitive salary package
• Company car with fuel/charging card or a flexible mobility budget
• Meal vouchers, eco vouchers, and a monthly net expense allowance
• Hospitalization insurance and group insurance
• Hybrid working, flexible hours, and generous vacation days (including ADV and seniority leave)
• Bike leasing and additional mobility benefits
• Modern, easily accessible office in Ghent with EV charging facilities
• Structured onboarding with a dedicated coach from day one
• Continuous learning and career development in an international, multicultural company
• A vibrant company culture with regular team events, family days, sports activities, and celebrations;