Demand Generation Marketeer (m/f/d)

Sofico; Zwijnaarde; Hybride; EUR 55 000 - 85 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Flexible hours

Generous vacation days

Company car / mobility budget

Meal vouchers

Insurance

EV charging facilities

Onboarding program

Career development

Team events

Résumé du poste

SOFICO, based in Zwijnaarde (Ghent), is seeking a Demand Generation Marketeer to grow our business by generating qualified leads and developing multi-channel demand generation campaigns.

You will create and optimize ABM programs, manage content, email campaigns, webinars and events, and work closely with Sales to nurture opportunities.

Join our international team, enjoy hybrid working, flexible hours and a dynamic tech environment shaping mobility software.

Qualifications

• Experience in B2B demand generation, ideally in SaaS, software or automotive.
• Strong knowledge of multi-channel campaigns and ABM.
• Proficient with CRM, marketing automation and analytics.
• Analytical, organized and results-driven.
• Fluent in English, comfortable in a fast-growing tech environment.

Responsabilités

• Develop and execute multi-channel demand generation campaigns.
• Create and optimize ABM campaigns for key accounts.
• Manage content, email campaigns, webinars and events.
• Work closely with Sales to generate and nurture qualified leads.
• Track campaign performance and optimize based on data.
• Support pipeline growth and increase brand awareness in automotive software.

Connaissances

B2B demand generation

Multi-channel campaigns

ABM

CRM systems

Marketing automation

Analytics tools

Analytical mindset

Communication & stakeholder mgmt

English proficiency

Outils

CRM systems

Marketing automation

Analytics tools

Description du poste

Why SOFICO?

At SOFICO, weu2019re shaping the future of mobility - and weu2019re doing it together. Our software, Miles, is a leading platform that enables companies worldwide to manage their leasing, fleet, and mobility operations in one integrated system. Every day, we help our customers work smarter, more efficiently, and stay ahead in a rapidly evolving industry.

Behind that impact is a close-knit, international team that values collaboration, ownership, and continuous growth. We move forward with ambition but stay grounded in a culture where people support each other and take pride in what they build.

From our office in Zwijnaarde (Ghent), weu2019re looking for an Demand Generation Marketeer whou2019s eager togrowing our business by generating qualified leads, develop and execute multi-channel demand generation campaigns.

What youu2019ll do...

• Develop and execute multi-channel demand generation campaigns.
• Create and optimize ABM campaigns targeting key accounts.
• Manage content, email campaigns, webinars and events.
• Work closely with Sales to generate and nurture qualified leads.
• Track campaign performance and optimize based on data.
• Support pipeline growth and increase brand awareness in the automotive software market.

What you bring...

• Experience in B2B demand generation, ideally in SaaS, software or automotive.
• Experience with multi-channel campaigns and ABM.
• Strong knowledge of CRM, marketing automation and analytics tools.
• Analytical, organized and results-driven mindset.
• Strong communication and stakeholder management skills.
• Fluent in English and comfortable working in a fast-growing tech environment.

Earn bonus points for...

• Experience in automotive software or B2B SaaS.
• Experience with HubSpot or similar marketing automation tools.
• Experience with enterprise/strategic account marketing.
• Experience with trade shows, partner events and webinars.
• Additional language skills.

Whatu2019s in it for you...

• Competitive salary package
• Company car with fuel/charging card or a flexible mobility budget
• Meal vouchers, eco vouchers, and a monthly net expense allowance
• Hospitalization insurance and group insurance
• Hybrid working, flexible hours, and generous vacation days (including ADV and seniority leave)
• Bike leasing and additional mobility benefits
• Modern, easily accessible office in Ghent with EV charging facilities
• Structured onboarding with a dedicated coach from day one
• Continuous learning and career development in an international, multicultural company
• A vibrant company culture with regular team events, family days, sports activities, and celebrations;