Demand Gen Marketeer — ABM & Multi-Channel Growth (Hybrid)

Sofico; Zwijnaarde; Hybride; EUR 50 000 - 85 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Company car or mobility budget

Meal vouchers & insurance

EV charging facilities

Team events & learning opportunities

Résumé du poste

SOFICO, headquartered in Ghent, Belgium, is seeking a Demand Generation Marketeer to grow the business by producing qualified leads and executing multi-channel campaigns. You’ll work from our Zwijnaarde office in a hybrid setup with engagement across Sales and marketing, driving ABM programs and content initiatives.

The role requires strong experience in B2B SaaS or automotive software, fluency in English, and a data-driven, collaborative mindset in a fast-growing tech environment.

Qualifications

• Experience in B2B demand generation, ideally in SaaS, software or automotive.
• Experience with multi-channel campaigns and ABM.
• Strong knowledge of CRM, marketing automation and analytics tools.
• Analytical, organized and results-driven mindset.
• Strong communication and stakeholder management skills.
• Fluent in English and comfortable working in a fast-growing tech environment.
• Experience in automotive software or B2B SaaS.
• Experience with enterprise/strategic account marketing.
• Experience with trade shows, partner events and webinars.
• Additional language skills.

Responsabilités

• Develop and execute multi-channel demand generation campaigns.
• Create and optimize ABM campaigns targeting key accounts.
• Manage content, email campaigns, webinars and events.
• Work closely with Sales to generate and nurture qualified leads.
• Track campaign performance and optimize based on data.
• Support pipeline growth and increase brand awareness in the automotive software market.

Connaissances

B2B demand generation

Multi-channel campaigns

ABM

CRM

Marketing automation

Analytics

Communication skills

Stakeholder management

English fluency

Automotive software experience

SaaS experience

HubSpot

Trade shows & events

Outils

HubSpot

CRM tools

Description du poste

SOFICO, headquartered in Ghent, Belgium, is seeking a Demand Generation Marketeer to grow the business by producing qualified leads and executing multi-channel campaigns. You’ll work from our Zwijnaarde office in a hybrid setup with engagement across Sales and marketing, driving ABM programs and content initiatives.

The role requires strong experience in B2B SaaS or automotive software, fluency in English, and a data-driven, collaborative mindset in a fast-growing tech environment.