Country Manager - Benelux

Hai Robotics Europe; Belgique; On-site; MXN 2,359,000 - 3,539,000; Full time

Benefits offered by this job

Competitive salary

8% holiday allowance

Quarterly and annual bonuses

Commission-based bonus

Commuting allowance

Annual leave of 24 days

Work laptop and phone

Opportunity for career growth

Job summary

Hai Robotics is seeking a Benelux Country Manager to spearhead market entry and growth in the Benelux region. You will build direct and channel sales, establish a partner ecosystem, and coordinate across marketing, solutions, and project management to win opportunities.

The role requires a strong sales background, Dutch fluency, and willingness to travel. Hai Robotics offers competitive compensation and performance bonuses within a dynamic, innovative environment.

Qualifications

• Bachelor's degree or higher in Business Information Systems, Engineering, Software or relevant fields.
• 5+ years of extensive sales leadership experience in MHA/WMS/MHE industries.
• Dutch language proficiency at C2+ level is required.
• Experience in multi-channel sales across diverse sectors (E-Commerce, 3PL, Pharma, Retail).
• Proven track record of exceeding sales targets and strategic thinking.

Responsibilities

• Follow the sales process defined by HAI, converting opportunities into order intake.
• Lead and collaborate with internal teams and partners to maintain a strong pipeline of value.
• Establish and maintain a broad partner network across the market.
• Initiate partner enablement to improve team efficiency.
• Provide detailed and accurate sales forecasting.
• Communicate budget achievements, strategies, and market conditions to management.
• Support Marketing, Solutions and Project Management in customer-facing tasks.
• Provide market trend insights for better positioning and development.
• Set personal development targets and execute plans for growth.

Skills

Sales leadership

Multi-channel sales

Dutch language proficiency

Strategic thinking

CRM / sales forecasting

Education

Bachelor's degree or higher in Business Information Systems, Engineering, Software

Job description

HAI Robotics is a cutting-edge robotics company specialising in advanced warehouse automation solutions. Our state-of-the-art technologies are revolutionising supply chain logistics and helping businesses optimise their operations. As a leader in the industry, we are committed to partnering with integrators to provide world-class automation solutions. We are currently seeking a Country Manager to take over the responsibility for the Benelux region.
As our Benelux Country Manager, you will establish the HAI Robotics brand and:

• In the short term, implement a go-to-market strategy including processes, methodologies, commercial tactics, and pipelines across multiple channels, including direct sales and channel sales, to achieve the commercial targets of order intake and pipeline value
• In the medium term, establish a portfolio of successful installation and develop a supporting partnership of local partners to cover the entire spectrum of the market
• In the long term, establish a local operation for HAI Robotics utilizing both external and internal resources to maintain the growth of the business within the territory, including design and sales, implementation, after-sales service

Key Responsibilities

You will be responsible for:

• Following the sales process defined by HAI, in collaboration with internal resources and partners, converting opportunities in the pipeline into order intake.
• Leading and collaborating with both internal team members and external partners to build and maintain a solid pipeline of target value to support future business growth
• Establishing and maintaining a strong partner network to cover the entire spectrum of the market.
• Initiating and supporting partner enablement to improve team efficiency.
• Providing detailed and accurate sales forecasting
• Communicating regularly with the management team on budget achievements, sales strategies, market conditions, and counter-measures
• Supporting and working closely with Marketing, Solutions and Project Management teams for other customer facing tasks
• Providing insights on market trend, competition intelligence, solution development and other relevant information for better positioning and development of the company.
• Setting objectives, making and executing plans for personal development targets to ensure continuous business and team growth.

Who are we looking for?

You are proactive and have strong communication skills. In addition, you ideally have:

• A bachelor's degree or above in Business Information Systems, Engineering, Software and/or relevant fields
• 5+ years of extensive sales leadership experience in the Material-Handling Automation (MHA), Warehouse Management System (WMS) and Material-Handling Equipment (MHE) industry.
• Dutch C2+ fluency is required for this role
• Diversified, multi-channel sales management experience dealing across various industries such as E-Commerce, 3PL, Pharmaceutical and Retail etc.
• A proven track record of fast-paced strategic thinking, exceeding sales targets, identifying critical issues and crafting practical solutions.
• Experience with value-based selling and ROI presentation.
• Outstanding written and verbal communication skills and superior presentation abilities, with the capacity to communicate with all-levels of stakeholders.
• Strong entrepreneurial drive, high energy, a “self-starter” attitude, the ability to set and meet aggressive goals, and the drive to succeed both personally and professionally
• Active, honest and diligent, optimistic and open-minded, with a pioneering spirit
• Based in Benelux region, and the willingness to travel frequently

Hai-lights

We offer a dynamic and innovative working environment in a very committed organisation, with the following perks:

• A competitive salary
• 8% holiday allowance
• Quarterly and annual performance bonuses
• Commission based bonus
• 0.23 cents commuting allowance (based on home-office distance)
• Annual leave of 24 days
• Work laptop and phone
• The opportunity to contribute to a young, growing company, shaping our success and your career

About us

Founded in 2016, Hai Robotics is a leading global provider of Automated Storage and Retrieval Systems (ASRS), delivering unparalleled system flexibility and maximizing operational efficiency for facilities of all sizes and conditions. With 1,500+ projects implemented across 40+ countries, supported by 8 global offices and 60+ partners worldwide, Hai Robotics is a reliable resource for providing local support. Visit HaiRobotics.com for more information.