Area Sales Manager - Benelux

ACTIVA Engineering; Luik; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Attractive compensation package

Job summary

ACTIVA Engineering is seeking an Area Sales Manager for the Benelux region. You will develop and manage a portfolio of clients across Benelux, evolve distribution partnerships, and drive strategic sales initiatives in a growing, family-owned company.

Key duties include building and sustaining dealer networks, presenting machines at trade shows and on-site visits, and relaying customer needs to R&D to support product development. Willingness to travel and strong language skills are essential.

Qualifications

• 5+ years of experience in machinery sales, ideally in the food industry or professional equipment.
• Strong understanding of international distribution networks and complex sales cycles.
• Excellent commercial and interpersonal skills, able to adapt to a wide variety of stakeholders.

Responsibilities

• Develop, manage, and support a network of dealers, distributors, and partners in your assigned area.
• Act as the interface between the factory, our dealers, and the end-users (bakers, supermarkets, food manufacturers...).
• Monitor customer payments and coordinate with the administrative team to ensure timely collection; coordinate with internal teams to ensure customer satisfaction and smooth project execution.

Skills

International sales

Dealers network

Negotiation

Presentation

Tools

Microsoft Office

Teams

Zoom

Job description

Area Sales Manager - Benelux

Le poste

The Company is a growing family-owned company specialized in the design and manufacturing of machines for the bakery sector and retail supermarkets. Our company relies on a strong international network of dealers and distributors to deliver our equipment to a broad range of clients (artisan bakers, supermarkets, food professionals, etc.).

To support the expansion of our sales, we are looking for an Area Sales Manager who will be responsible for the development and management of a portfolio of clients, across the Benelux region and, over time, selected export markets.

Main responsibilities

Commercial Development & Partner Management

• Develop, manage, and support a network of dealers, distributors, and partners in your assigned area.
• Identify and approach new strategic partners to build long-term, trust-based relationships.
• Define and adjust sales and pricing strategies according to local market conditions and partner needs.

Technical Support & Client Relations

• Act as the interface between the factory, our dealers, and the end-users (bakers, supermarket chains, food manufacturers...).
• Present machines in a clear and professional manner to a variety of audiences, whether at trade shows, on-site visits, or via virtual platforms(Teams, Zoom...).
• Gather current and future user needs from the field and communicate them to the R&D team to support product development.

Operational & Administrative Follow-up

• Work closely with internal teams (sales support, after-sales, production...) to ensure customer satisfaction and smooth project execution.
• Monitor customer payments and coordinate with the administrative team to ensure timely collection.
• Act as a facilitator between clients and internal departments (technical support, logistics, planning, accounting, etc.).

Profile

Skills & Experience

• At least 5 years of experience in machinery sales, ideally in the food industry or in professional equipment.
• Strong understanding of international distribution networks and complex sales cycles.
• Technically inclined, with a genuine interest in the supermarket or bakery sector.
• Excellent commercial and interpersonal skills, able to adapt to a wide variety of stakeholders.

Languages

• Fluent in French, Dutch, and English.
• German is a strong plus.
• Any other language is a valuable asset.

Tools

• Proficient with the Microsoft Office suite (Excel, Outlook, Teams...).
• Comfortable with remote presentations using tools like Teams or Zoom.

Working conditions

• Highly autonomous, but a team player who works closely with office-based colleagues.
• Required presence at Liège headquarters at least once every week.
• Willing to travel, including internationally and occasionally on weekends (trade shows, customer events...).

What we offer

• A strategic role within a family-owned company with an international reach.
• A high level of autonomy and responsibility.
• A collaborative company culture, focused on innovation and customer satisfaction.
• An attractive compensation package (fixed + variable + benefits).