Communications Lead

Pluxee Belgium; Brussel Hoofdstad; Hybrid; EUR 70.000 - 120.000; Vollzeit

Zusammenfassung

Pluxee Belgium is seeking a seasoned Communications lead to translate global strategy into a local communications plan and priorities. You will own the corporate narrative, advise leadership, and steer PR, media, executive communications and internal channels.

The role oversees embedded campaigns, brand alignment, and agency partnerships in a hybrid Belgium environment. You will drive integrated campaigns, ensure legal and brand compliance, manage teams, and collaborate with Marketing and

Qualifikationen

• 7+ years in corporate communications or related field.
• Experience leading integrated campaigns, programmes, agencies and budgets.

Aufgaben

• Translate Pluxee's global and country strategy into a local communications strategy and priorities.
• Own and maintain the corporate narrative and messaging framework for consistency across audiences and channels.
• Translate Marketing positioning into clear, credible communication.
• Advise leadership and functions on messaging timing and stakeholder considerations.
• Own local PR and media relations, including press materials and agency management.
• Protect corporate reputation through external communications and thought leadership.
• Lead executive communications and support senior leaders with speeches and interviews.
• Own crisis and issues communications with fast, coordinated responses.
• Own corporate and internal communications across stakeholder groups and channels.
• Plan and deliver internal communications, including leadership messaging and change communications.
• Ensure business priorities are communicated clearly and consistently.
• Manage editorial calendars and channel governance.
• Lead integrated planning, coordination and delivery of local campaigns.
• Coordinate content, assets, events, workflows, approvals and agencies.
• Work with Digital Marketing to ensure coherent execution across channels.
• Ensure assets are locally relevant, compliant, brand-consistent, delivered on time.
• Track delivery and learnings for future campaigns.
• Own local content strategy and high-quality campaign content.
• Enforce brand guidelines, tone of voice and messaging.
• Collaborate with Marketing on brand expression and delivery.
• Manage production of materials and editorial assets.
• Lead the Communications team with clear priorities and development feedback.
• Manage workload, performance and team development.

Kenntnisse

Strategic communications

Stakeholder management

Writing & storytelling

Project management

Crisis communications

Ausbildung

Bachelor's/Master's in Communications

Jobbeschreibung

1. Communications Strategy, Narrative & Messaging

• Translate Pluxee's global and country strategy into a clear local communications strategy and communication priorities.
• Own and maintain the corporate narrative and messaging framework, ensuring consistency across audiences and channels.
• Translate Marketing positioning and brand choices into clear, credible and audience-relevant communication.
• Advise leadership, Marketing, Product and other functions on communication approach, messages, timing and stakeholder considerations.

2. PR, Media, Reputation & Executive Communications

• Own local PR and media relations, including proactive media opportunities, press materials, spokesperson preparation and agency management.
• Build and protect Pluxee's corporate reputation through relevant external communications, thought leadership and stakeholder engagement.
• Lead executive communications and support senior leaders with speeches, key messages, interviews and external visibility.
• Own crisis and issues communications, ensuring fast, accurate and coordinated responses with relevant internal stakeholders.

3. Corporate & Internal Communications

• Own corporate communications across relevant stakeholder groups and channels.
• Own internal communications planning and delivery, including leadership communication, change communication and employee-facing content.
• Ensure important business priorities, organisational changes and strategic initiatives are communicated clearly and consistently.
• Manage editorial calendars and channel governance for communications activities.

4. Integrated Campaign Planning, Coordination & Delivery

• Lead the integrated planning, coordination and delivery of local campaigns based on the campaign strategy, objectives, target audiences and positioning defined by Marketing.
• Coordinate content, assets, events, workflows, approvals, agencies and delivery across relevant communication and owned channels.
• Work closely with Digital Marketing to ensure coherent execution across digital and non-digital channels while respecting Digital ownership of digital channel strategy and performance.
• Ensure all campaign and communication assets are locally relevant, legally compliant, brand-consistent and delivered on time.
• Track delivery and communication performance and feed practical learnings back into Marketing and future campaign planning.

5. Content & Brand Expression

• Own the local content approach and ensure high-quality, audience-relevant corporate and campaign content.
• Ensure correct application of Pluxee brand guidelines, visual identity, tone of voice and messaging across communication touchpoints.
• Partner with Marketing, which owns brand strategy and positioning, to ensure consistent brand expression in execution.
• Manage production of communication materials, editorial assets, event content and other communication deliverables.
• Lead the Communications team, set clear priorities and objectives, and provide coaching, feedback and development support.
• Manage workload, performance and team development in line with Pluxee people-management practices.
• Manage relevant communications, creative, PR, content and production agencies and ensure quality, efficiency and timely delivery.
• Manage relevant communications budgets and ensure appropriate forecasting and cost control.
• Ensure clear governance, approvals, regulatory compliance and stakeholder alignment for external and internal communications.
  

YOU ARE A MATCH IF...

Education

• Bachelor's or Master's degree in Communications, Marketing, Journalism, Business or a related field.
  

Work Experience

• At least 7 years of relevant experience in corporate communications, PR, internal communications, integrated communications or a comparable role.
• Proven experience managing integrated campaigns, communication programmes, agencies, budgets and senior stakeholders.
• Strong experience in PR/media relations, corporate narrative, messaging and reputation management.
• Experience in a B2B, B2B2C, B2C and/or B2G environment is an advantage.
• Experience working in a matrixed, international organisation is strongly preferred.
• Previous team leadership or people-management experience is required.
  

Skills & Capabilities

• Strong strategic communications capability combined with a hands-on approach to delivery.
• Excellent writing, editing, storytelling, presentation and briefing skills.
• Strong knowledge of PR, corporate communications, internal communications, content and reputation management.
• Strong integrated campaign planning and project-management skills.
• Excellent stakeholder management, judgement and ability to operate effectively in sensitive or high-pressure situations.
• Sound knowledge of brand governance, agency management, communication measurement and budget management.
  

Languages

Fluency in the relevant local language or languages and English is required. Additional languages are an advantage in a multinational environment.

Working Conditions

Hybrid working environment in line with local policies, with close collaboration across local business teams and relevant regional and global stakeholders. Occasional travel may be required depending on business needs.