Communications Lead

pluxee; Brussel Hoofdstad; On-site; EUR 75,000 - 110,000; Full time

Job summary

Pluxee is seeking a Communications Manager to shape how we communicate with internal and external audiences, protect and strengthen our reputation, and lead the Communications team. Reporting to the Marketing & Communications Director, you will own corporate narrative, messaging, PR and media relations, and drive integrated campaign planning across Marketing and Digital Marketing.

You will translate global strategy into local priorities, advise leadership on messaging, manage executive

Qualifications

• 7+ years in corporate communications, PR, internal communications or similar.
• Proven experience managing integrated campaigns, programmes, agencies, budgets and senior stakeholders.
• Strong experience in PR/media relations, corporate narrative, messaging and reputation management.
• Experience in a matrixed, international organisation is strongly preferred.
• Previous team leadership experience.

Responsibilities

• Translate corporate strategy into local communications strategy and priorities.
• Own local PR, media relations and issue/crisis communications.
• Drive internal communications planning and leadership messaging.
• Lead integrated campaign planning, coordination and delivery with Marketing and Digital Marketing.
• Ensure brand expression, tone of voice and messaging across touchpoints.
• Manage Communications team, agencies, budgets and governance.

Skills

Communications strategy

Narrative & messaging

PR & media relations

Executive communications

Campaign planning

Content development

Brand governance

Team leadership

Agency management

Education

Bachelor's or Master's in Communications

Job description

At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.

Permanent Regular

Job Description:

The Communications Manager is responsible for how Pluxee communicates with internal and external audiences and for protecting and strengthening its reputation. Reporting to the Marketing & Communications Director, the role owns corporate narrative, messaging, PR and media relations, corporate and internal communications, content, executive communications, reputation and crisis communications. The Communications Manager also leads integrated campaign planning, coordination and delivery in close partnership with Marketing and Digital Marketing, and leads the Communications team. YOUR NEXT CHALLENGE

Responsibilities

• 1. Communications Strategy, Narrative & MessagingTranslate Pluxee's global and country strategy into a clear local communications strategy and communication priorities.Own and maintain the corporate narrative and messaging framework, ensuring consistency across audiences and channels.Translate Marketing positioning and brand choices into clear, credible and audience-relevant communication.Advise leadership, Marketing, Product and other functions on communication approach, messages, timing and stakeholder considerations.

• 2. PR, Media, Reputation & Executive CommunicationsOwn local PR and media relations, including proactive media opportunities, press materials, spokesperson preparation and agency management.Build and protect Pluxee's corporate reputation through relevant external communications, thought leadership and stakeholder engagement.Lead executive communications and support senior leaders with speeches, key messages, interviews and external visibility.Own crisis and issues communications, ensuring fast, accurate and coordinated responses with relevant internal stakeholders.

• 3. Corporate & Internal CommunicationsOwn corporate communications across relevant stakeholder groups and channels.Own internal communications planning and delivery, including leadership communication, change communication and employee-facing content.Ensure important business priorities, organisational changes and strategic initiatives are communicated clearly and consistently.Manage editorial calendars and channel governance for communications activities.

• 4. Integrated Campaign Planning, Coordination & DeliveryLead the integrated planning, coordination and delivery of local campaigns based on the campaign strategy, objectives, target audiences and positioning defined by Marketing.Coordinate content, assets, events, workflows, approvals, agencies and delivery across relevant communication and owned channels.Work closely with Digital Marketing to ensure coherent execution across digital and non-digital channels while respecting Digital ownership of digital channel strategy and performance.Ensure all campaign and communication assets are locally relevant, legally compliant, brand-consistent and delivered on time.Track delivery and communication performance and feed practical learnings back into Marketing and future campaign planning.

• 5. Content & Brand ExpressionOwn the local content approach and ensure high-quality, audience-relevant corporate and campaign content.Ensure correct application of Pluxee brand guidelines, visual identity, tone of voice and messaging across communication touchpoints.Partner with Marketing, which owns brand strategy and positioning, to ensure consistent brand expression in execution.Manage production of communication materials, editorial assets, event content and other communication deliverables.

• 6. Team Leadership, Agency Management & GovernanceLead the Communications team, set clear priorities and objectives, and provide coaching, feedback and development support.Manage workload, performance and team development in line with Pluxee people-management practices.Manage relevant communications, creative, PR, content and production agencies and ensure quality, efficiency and timely delivery.Manage relevant communications budgets and ensure appropriate forecasting and cost control.Ensure clear governance, approvals, regulatory compliance and stakeholder alignment for external and internal communications.

YOU ARE A MATCH IF...

Education

• Bachelor's or Master's degree in Communications, Marketing, Journalism, Business or a related field.

Work Experience

• At least 7 years of relevant experience in corporate communications, PR, internal communications, integrated communications or a comparable role.
• Proven experience managing integrated campaigns, communication programmes, agencies, budgets and senior stakeholders.
• Strong experience in PR/media relations, corporate narrative, messaging and reputation management.
• Experience in a B2B, B2B2C, B2C and/or B2G environment is an advantage.
• Experience working in a matrixed, international organisation is strongly preferred.
• Previous team leader