Business Analyst Salesforce CRM F/M

Accenture Belgium; Brussel; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Brussels onsite 2 days/week

Job summary

Accenture Belgium, via its AFD.Tech unit, seeks an experienced Business Analyst with Salesforce CRM expertise to bridge business needs and technical delivery. You will work with stakeholders, Product Owners, Solution Architects and developers to shape end-to-end Salesforce enhancements and projects.

You will lead workshops, document requirements, and coordinate UAT while contributing to agile ceremonies and continuous improvement across transformation initiatives.

Qualifications

• 3+ years of experience as a Business Analyst in a complex environment.
• Demonstrated Salesforce CRM experience, with solid Sales Cloud knowledge.
• Strong CRM process knowledge: Accounts, Contacts, Opportunities, Sales and Service.
• Proficient in Agile/Scrum, backlog management and user story lifecycle.
• Experience with Jira and Confluence, or similar tools.
• Ability to produce clear, structured functional documentation.

Responsibilities

• Lead workshops with stakeholders to understand, clarify and challenge requirements.
• Analyse and document business needs into functional requirements and user stories.
• Define acceptance criteria and contribute to backlog refinement.
• Collaborate with Salesforce admins, developers and architects on scalable solutions.
• Prepare functional documentation, process flows and specifications.
• Coordinate functional, integration and UAT testing.
• Support incident management and continuous improvement activities.
• Participate in Agile ceremonies (Sprint Planning, Refinement, Reviews, Retro).
• Ensure clear communication between business and technical teams.
• Contribute to change management and user adoption activities.

Skills

Business analysis

Salesforce CRM

Sales Cloud

Requirements gathering

Workshop facilitation

Documentation

UAT coordination

Agile/Scrum

Backlog management

Communication

Tools

Jira

Confluence

Job description

About AFD.Tech

Join AFD.Tech, part of Accenture, a global leader in consulting with more than 800,000 people worldwide.

About AFD.Tech

Join AFD.Tech, part of Accenture, a global leader in consulting with more than 800,000 people worldwide.

AFD.Tech supports

AFD.Tech supports leading organisations in their digital transformation through multidisciplinary expertise. Since joining Accenture in 2022, AFD.Tech has strengthened its capabilities and market presence across strategic areas including networks, cloud and cybersecurity.

Role Overview

We are looking for an experienced Business Analyst with strong Salesforce CRM expertise to support business transformation initiatives. You will act as the link between business stakeholders and technical teams, turning business needs into clear functional solutions and helping ensure the successful delivery of Salesforce enhancements and projects. You will work closely with business users, Product Owners, Solution Architects, Salesforce administrators, developers and delivery teams.

Key Responsibilities

• Lead workshops with business stakeholders to understand, clarify and challenge requirements.
• Analyse and document business needs, translating them into functional requirements and user stories.
• Define acceptance criteria and contribute to backlog refinement and prioritisation.
• Collaborate with Salesforce administrators, developers and architects to design effective, scalable solutions.
• Prepare functional documentation, process flows and business specifications.
• Coordinate functional, integration and user acceptance testing (UAT).
• Support incident management and continuous improvement activities.
• Participate actively in Agile ceremonies, including Sprint Planning, Refinement, Reviews and Retrospectives.
• Facilitate clear communication between business and technical teams.
• Contribute to change management, user communication and adoption activities.

Required Skills And Experience

• At least 3 years of experience as a Business Analyst in a complex business environment.
• Demonstrated experience working on Salesforce projects and solid knowledge of Salesforce CRM.
• Strong knowledge of Salesforce Sales Cloud; knowledge of Service Cloud is an asset.
• Good understanding of CRM processes, including:
• Account and Contact Management
• Opportunity Management
• Sales Processes
• Customer Service
• Reporting and Dashboards
• Strong requirements-gathering, process-analysis and workshop-facilitation skills.
• Ability to produce clear, structured and detailed functional documentation.
• Practical knowledge of Agile/Scrum, backlog management and the user story lifecycle.
• Experience with Jira and Confluence, or equivalent tools.
• Familiarity with testing methodologies and UAT coordination.

Profile

• Excellent communication and stakeholder-management skills.
• Analytical mindset and strong problem-solving capabilities.
• Ability to work independently while collaborating effectively within multidisciplinary teams.
• Customer-oriented, structured and proactive approach.

Nice to Have

• Salesforce Administrator Certification.
• Salesforce Business Analyst Certification.
• Experience in the utilities or energy sector.
• Experience in large-scale digital transformation programmes.

Language Requirements

• French or Dutch: professional proficiency is mandatory.
• English: professional proficiency is mandatory.

Work Arrangement

• Hybrid working model.
• Minimum of 2 days per week onsite in Brussels.
• Remaining days may be worked remotely, depending on project requirements.