Brand Activation Specialist

Unilin; Wielsbeke; Hybrid; EUR 42.000 - 60.000; Vollzeit

Benefits dieser Stelle

Electric company cars

Flexible work schedule

Luncheon vouchers

Group insurance

Bike leasing

Training and development

Zusammenfassung

Unilin seeks a Brand Activation Specialist to strengthen its presence in France and Spain by translating our global brand strategy into local marketing, PR, influencer and paid media initiatives. You will report into the Marketing Manager Southern Europe, collaborating with regional sales and global teams.

You will build local content plans, manage budgets, and track performance while supporting customer communications on MyUnilin and Showpad, enabling the sales organization and driving growth.

Qualifikationen

• Bachelor's or Master's in Marketing, Communications or related field.
• 3–5 years of experience in marketing communications, brand comms, PR, digital marketing or media.
• Hands-on experience with content planning, influencer marketing, PR and paid media campaigns.
• Able to translate a global strategy into local, relevant market initiatives.
• Creativity paired with strong organisational and project management skills.
• Proactive, hands-on and able to manage multiple projects simultaneously.
• Comfortable collaborating with agencies, media partners, sales and marketing teams.
• Fluent in Dutch, English and French.

Aufgaben

• Develop and implement local Brand Activation plans for France and Spain aligned with global strategy.
• Build brand awareness and engagement via PR, influencer and paid media initiatives.
• Create local content plans that align with global priorities.
• Manage relationships with PR and influencer agencies and coordinate with global partners.
• Identify opportunities to strengthen visibility and relevance in the markets.
• Oversee local PR, influencer and paid media budgets and resource allocation.
• Track, analyse and report campaign performance to regional management and sales.
• Support customer communication through digital platforms such as MyUnilin and Showpad.

Kenntnisse

Brand communications

PR campaigns

Influencer marketing

Content planning

Digital marketing

Ausbildung

Bachelor's or Master's in Marketing/Communications

Tools

Showpad

MyUnilin

Jobbeschreibung

For Quick-Step, we are looking for a Brand Activation Specialist to strengthen our presence in France and Spain. In this role, you will help increase brand awareness and drive business growth by translating our global brand strategy into effective local marketing, PR, influencer and media initiatives. You will report into the Marketing Manager Southern Europe.
Working closely with regional sales teams, global marketing teams and external partners, you will ensure that Quick-Step remains visible, relevant and inspiring for consumers across both markets.

What will you do?

• Develop and implement local Brand Activation plans for France and Spain, aligned with the global brand strategy.
• Build brand awareness and consumer engagement through impactful communication, PR, influencer and paid media initiatives.
• Create local content plans that resonate with consumers while remaining consistent with global communication priorities.
• Manage relationships with local PR and influencer agencies and coordinate collaborations within the wider global agency ecosystem.
• Identify and activate opportunities to strengthen Quick-Step's visibility and relevance in the market.
• Manage local PR, influencer and paid media budgets and ensure an effective allocation of resources.
• Track, analyse and report campaign performance and key brand metrics to regional management and sales teams.
• Support customer communication through digital platforms such as MyUnilin, newsletters and Showpad, while driving adoption within the sales organisation.
• Collaborate closely with internal stakeholders to ensure consistent and impactful brand execution across all touchpoints.

Who are you?

• You hold a Bachelor's or Master's degree in Marketing, Communications or a related field.
• You have approximately 3 to 5 years of experience in marketing communications, brand communications, PR, digital marketing or media.
• You have hands-on experience with content planning, influencer marketing, PR and paid media campaigns.
• You enjoy translating a global strategy into relevant and impactful local market initiatives.
• You combine creativity with strong organisational and project management skills.
• You are proactive, hands-on and able to manage multiple projects simultaneously.
• You are comfortable working with different stakeholders, from agencies and media partners to sales and marketing teams.
• You are fluent in Dutch, English and French.

What can you expect?

• A competitive remuneration package.
• Mobility? We’ve got you covered! Choose from a wide range of electric company cars, including a charging solution.
• An extensive leave system and a flexible work schedule with the option of home working.
• Luncheon vouchers, hospitalisation and group insurance.
• Possibility of bike leasing.
• We invest in your development and we believe in lifelong learning. In our state-of-the-art training centre The Dive you are bound to find training courses that will help you grow.
• Countless possibilities to build your career.
• An employer with a transparent sustainability strategy (for our planet, customers and employees).
• In different locations we have a company restaurant with a varied menu.
• Benefit from attractive discounts on our products.
• Child care is an option during a number of school holidays.
• Make the most of discounts at a number of partners through our Benefits at Work platform.
• You will often find us at sporting events. You and your family can participate for free.
• In short, you’ll be working for a Top Employer!
  

Who are we?

Unilin is a global reference in interior design and construction with a strong focus on sustainability and innovation. Our floors, panels, insulation materials, and technologies can be found in the homes and workplaces of millions of people and public spaces around the world. Our brands Quick-Step, Pergo, and Moduleo probably ring a bell. Worldwide, around 7,900 employees work every day to push boundaries and innovate. Want to know more about our story? Be sure to check out our website.