Marketing Coordinator France and Export

UNILIN; Desselgem; Hybrid; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Luncheon vouchers

Hospitalisation and group insurance

Bike leasing

The Dive training centre

Career development opportunities

Company restaurant and discounts on a

Benefits at Work platform

Child care options during holidays

Sporting event participation for staff

Job summary

Unilin Insulation is seeking a Marketing Coordinator to lead content marketing for the French and Export markets (Germany, Poland, Spain, Italy and the Nordics). You will develop impactful campaigns, product launches and customer engagement initiatives tailored to each market, collaborating with internal stakeholders such as Sales, R&D and Digital to identify opportunities.

You will manage marketing campaigns, provide sales support materials, deliver market insights and training sessions, and

Qualifications

• Degree in Marketing, Communications, Business Management or related field.
• 3–5 years in marketing, trade marketing, product marketing or marketing coordination in international B2B.
• Strong project management with ability to handle multiple priorities and deadlines.
• Customer-oriented mindset with interest in market needs and marketing initiatives.
• Passion for content marketing and storytelling with ability to develop sales materials.
• Hands-on, proactive, results-driven, team player, capable of international collaboration.
• Fluent in French and English; Dutch a plus.

Responsibilities

• Lead content marketing development for French and Export markets.
• Plan and execute impactful campaigns, product launches and engagement initiatives.
• Coordinate marketing campaigns and provide sales support materials (brochures, presentations, videos, POS, case studies).
• Provide market insights, customer feedback and content to support digital campaigns and lead generation.
• Monitor budgets, timelines and KPIs to maximize impact and ROI.
• Plan customer events, trade fairs, roadshows, webinars and training sessions for customers, distributors and partners.
• Support strategic customer projects in cooperation with Sales and Technical teams.

Skills

Marketing coordination

B2B marketing

Content marketing

Project management

Stakeholder collaboration

French & English fluency

Education

Marketing/Communications/Business Management degree

Job description

Unilin Insulation is looking for a Marketing Coordinator who will be in the lead to develop our content marketing for our French and Export markets (Germany, Poland, Spain, Italy and the Nordics). Unilin Insulation is the partner of choice for professionals in the construction industry. With innovative and sustainable solutions for roofs, floors, and walls, we contribute to the development of energy-efficient buildings for the future.

As Marketing Coordinator you are in the driver’s seat to develop and execute impactful campaigns, product launches and customer engagement initiatives tailored to the specific needs of each market. From supporting well-established markets to helping accelerate growth in emerging regions such as Eastern Europe, you will play a key role in strengthening our market presence, generating customer demand and bringing our value proposition to life across multiple channels.

Your job responsibilities include:

• Marketing management
  • Coordinate and execute B2B marketing campaigns and product launch activities in your markets;
  • Build strong relationships with your internal stakeholders such as sales, R&D and digital to identify market-relevant opportunities;
  • Act as a true partner to sales and provide them with the necessary sales support materials such as brochures, sales presentations, video’s, point-of-sale materials, case studies;
  • Provide market insights, customer feedback, testimonials, product information, and content to support digital marketing campaigns and lead generation activities;
  • Monitor budgets, project timelines and performance indicators to maximize impact and ROI.
• Customer engagement and training
  
  • Plan and coordinate customer events, trade fairs, roadshows, webinars, and other engagement initiatives;
  • Deliver product and application training sessions for customers, distributors, and partners together with sales;
  • Support strategic customer projects and growth initiatives in close cooperation with Sales and Technical teams;
  • Collect, analyze, and share customer feedback to support continuous improvement and product development.

Who are you?

• You possess a degree in Marketing, Communications, Business Management or a related field.
• At least 3-5 years of experience in a marketing, trade marketing, product marketing or marketing coordination role, preferably in an international B2B environment.
• Strong project management skills with the ability to manage multiple priorities, deadlines and stakeholders simultaneously.
• Customer-oriented mindset with a genuine interest in understanding market needs and translating them into impactful marketing initiatives.
• A passion for content marketing and storytelling with the ability to develop compelling marketing and sales support materials.
• Hands-on, proactive and results-driven, with a strong sense of ownership and accountability.
• A team player who enjoys (international) collaboration.
• You are fluent in French and English, knowledge of Dutch is a plus. #LI-LV3

What can you expect?

• A competitive remuneration package.
• An extensive leave system and a flexible work schedule with the option of home working.
• Luncheon vouchers, hospitalisation and group insurance.
• Possibility of bike leasing.
• We invest in your development and we believe in lifelong learning. In our state-of-the-art training centre The Dive you are bound to find training courses that will help you grow.
• Countless possibilities to build your career.
• An employer with a transparent sustainability strategy (for our planet, customers and employees).
• In different locations we have a company restaurant with a varied menu.
• Benefit from attractive discounts on our products.
• Child care is an option during a number of school holidays.
• Make the most of discounts at a number of partners through our Benefits at Work platform.
• You will often find us at sporting events. You and your family can participate for free.
• In short, you’ll be working for a Top Employer!
  

Who are we?

Unilin is a global reference in interior design and construction with a strong focus on sustainability and innovation. Our floors, panels, insulation materials, and technologies can be found in the homes and workplaces of millions of people and public spaces around the world. Our brands Quick-Step, Pergo, and Moduleo probably ring a bell. Worldwide, around 7,900 employees work every day to push boundaries and innovate. Want to know more about our story? Be sure to check out our website.