Beverage Brand & Innovation Lead — Multi-Market

Generations Recruitment; Brussel Hoofdstad; Sur place; EUR 90 000 - 115 000; Plein temps

Avantages offerts par ce poste

Company car

35 days annual leave

Résumé du poste

Generations Recruitment is seeking a dynamic Senior Brand & Innovation Manager to lead a growing beverages portfolio. You will shape brand equity, drive innovation, and manage cross-functional projects in a fast-paced FMCG setting.

You will define strategies, lead campaigns, and guide development from concept to market. The role requires strong strategic thinking, execution capability, and experience across multiple markets.

Qualifications

• Experience in FMCG marketing and international/blue-chip exposure.
• Proven track record in developing brand strategies and leading launches.
• Ability to translate consumer/market insights into strategic recommendations.
• Strong project management and stakeholder coordination skills.

Responsabilités

• Define and execute brand strategies to strengthen equity and drive growth across markets.
• Lead end-to-end innovation projects from opportunity identification to market launch.
• Coordinate cross-functional teams (R&D, packaging, operations, finance, sales) for launches.
• Build business cases and use data-driven analysis to support decisions.

Connaissances

Brand management

Innovation launches

Strategic thinking

Cross-functional collaboration

Project management

Stakeholder management

Trilingual (French, Dutch, English)

Description du poste

Generations Recruitment is seeking a dynamic Senior Brand & Innovation Manager to lead a growing beverages portfolio. You will shape brand equity, drive innovation, and manage cross-functional projects in a fast-paced FMCG setting.

You will define strategies, lead campaigns, and guide development from concept to market. The role requires strong strategic thinking, execution capability, and experience across multiple markets.