Senior Brand Manager

Generations Recruitment; Brussel Hoofdstad; Sur place; EUR 90 000 - 115 000; Plein temps

Avantages offerts par ce poste

Company car

35 days annual leave

Résumé du poste

Generations Recruitment is seeking a dynamic Senior Brand & Innovation Manager to lead a growing beverages portfolio. You will shape brand equity, drive innovation, and manage cross-functional projects in a fast-paced FMCG setting.

You will define strategies, lead campaigns, and guide development from concept to market. The role requires strong strategic thinking, execution capability, and experience across multiple markets.

Qualifications

• Experience in FMCG marketing and international/blue-chip exposure.
• Proven track record in developing brand strategies and leading launches.
• Ability to translate consumer/market insights into strategic recommendations.
• Strong project management and stakeholder coordination skills.

Responsabilités

• Define and execute brand strategies to strengthen equity and drive growth across markets.
• Lead end-to-end innovation projects from opportunity identification to market launch.
• Coordinate cross-functional teams (R&D, packaging, operations, finance, sales) for launches.
• Build business cases and use data-driven analysis to support decisions.

Connaissances

Brand management

Innovation launches

Strategic thinking

Cross-functional collaboration

Project management

Stakeholder management

Trilingual (French, Dutch, English)

Description du poste

• High-Impact Role: Take ownership of a strategic and fast-growing beverage portfolio, shaping both brand equity and innovation roadmaps across multiple markets.
• Entrepreneurial Playground: Thrive in an agile, fast-moving environment where initiative, creativity, and ownership are genuinely encouraged.
• Innovation at the Core: Lead exciting product launches from concept to market, collaborating closely with R&D, operations, and commercial teams.
• Strategic Exposure: Work cross-functionally with senior stakeholders and gain visibility across brand strategy, innovation, consumer insights, and business development.
• Collaborative Culture: Join a passionate and supportive team environment where ideas are shared openly and contributions truly matter.
• Competitive Compensation Package: Benefit from an attractive salary package including a company car and 35 days of annual leave.

About the job

We are looking for a dynamic and entrepreneurial Senior Brand & Innovation Manager to lead the development of a growing portfolio of beverages and innovation platforms. This role combines strategic brand management, innovation leadership, and cross-functional project management within a fast-paced FMCG environment.

You will play a key role in shaping brand equity strategies, developing impactful communication campaigns, and driving innovation pipelines from idea generation to market launch.

Brand Management & Strategy

You will define and execute compelling brand strategies that strengthen brand equity and support sustainable growth across markets.

• Develop brand positioning, value propositions, and long-term growth strategies
• Lead the development and execution of integrated communication campaigns
• Ensure consistency across all brand touchpoints and communication assets
• Translate consumer, market, and competitive insights into actionable strategic recommendations
• Collaborate closely with local marketing teams to align priorities and execution

You will lead innovation initiatives end-to-end, from opportunity identification and concept development to commercialization.

• Drive innovation projects through the full product launch cycle
• Build and manage innovation pipelines and future growth platforms
• Collaborate cross-functionally with R&D, packaging, operations, procurement, finance, and legal teams
• Coordinate product formulation, packaging development, sourcing strategies, and go-to-market readiness
• Contribute to route-to-market, pricing, distribution, and promotional strategies alongside commercial teams
• Build solid business cases and support decision-making through data-driven analysis

Project Leadership & Cross-functional Collaboration

You will act as a key connector across departments and stakeholders, ensuring strong alignment and efficient project execution.

• Lead multidisciplinary project teams in a structured and proactive way
• Manage internal and external stakeholders with transparency and collaboration
• Foster alignment between marketing, innovation, operations, and commercial teams
• Bring structure, agility, and ownership to complex projects in a fast-changing environment
• Contribute to building internal expertise and knowledge-sharing around new beverage trends and innovation

About the ideal candidate

• You have 6–8 years of experience in FMCG marketing, ideally within an international or blue-chip environment
• You combine strong strategic thinking with operational agility and enjoy moving from vision to execution
• You have proven experience in brand management, communication strategy, and innovation launches within FMCG
• You have successfully managed end-to-end product launches, ideally across multiple markets
• You are comfortable navigating a less structured, entrepreneurial environment and proactively creating opportunities
• You demonstrate strong project management and stakeholder management skills, with the ability to align diverse teams
• You are a hands-on problem solver, organized, energetic, and results-driven
• You have experience collaborating with cross-functional teams including R&D, operations, finance, and sales
• You are trilingual (French, Dutch, and English), enabling you to collaborate effectively across teams and markets within the Benelux region.
• You are based in Belgium or open to regular travel within the Benelux region