Strategic Brand Lead - Consumables, Benelux

PepsiCo; Zaventem; Hybride; EUR 70 000 - 100 000; Plein temps

Résumé du poste

PepsiCo in the Benelux region seeks an Associate Brand Lead to own consumables categories across Belgium, Netherlands and Luxembourg. You will manage CO2, flavors and bottles, collaborate on growth plans with Brand, Commercial and DX teams, and lead local campaigns and go-to-market initiatives.

You will partner with Analytics, Insights, and cross-functional teams to drive customer engagement, retention and category penetration, while coordinating localization of communications and campaigns

Qualifications

• 5+ years' experience in brand, marketing or category roles within the Benelux market.
• Fluency in English with native-level Dutch; French language skills desirable
• Experience managing campaigns, launches or category initiatives across multiple channels
• Strong commercial mindset with understanding of how marketing activity drives category and business performance
• Experience working cross-functionally across marketing, ecommerce, commercial or agency partners
• Strong project management and organisational skills with ability to manage multiple priorities
• Experience briefing agencies and supporting campaign development processes
• Strong communication and stakeholder management skills
• Analytical mindset with ability to interpret performance data and identify actionable opportunities

Responsabilités

• Own day-to-day management and performance of the Benelux Consumables categories (CO2, Flavors and Bottles)
• Support development of local category growth plans in partnership with Brand, Commercial and DX teams
• Monitor category performance, commercial trends and market opportunities, identifying actions to support growth and repeat purchase
• Partner with Analytics & Insights teams to identify opportunities related to customer engagement, retention and category penetration
• Feed into global innovation development processes, representing local market needs and opportunities
• Lead local go-to-market planning and execution for consumables innovation launches and initiatives
• Develop and manage local campaign and activation plans aligned with Benelux priorities
• Brief and manage agencies and cross-functional teams for campaigns
• Support development of campaign messaging, creative direction and local market execution across channels
• Coordinate localisation, translations and market adaptation of communications across the Benelux
• Lead seasonal or category-specific campaigns with support from the Benelux Brand Lead
• Review and approve local creative, copy and marketing materials across initiatives
• Partner with Commercial, DX, Growth, Advocacy and Ecommerce teams for alignment
• Support integration of consumables priorities across ecommerce, lifecycle and customer engagement
• Collaborate with Media and Growth to ensure media support for campaigns
• Connect brand activity with broader customer and commercial objectives
• Support tracking, reporting and post-campaign analysis
• Contribute to broader Benelux marketing planning and business priorities
• Partner with DX teams to integrate activations with retailer campaigns

Connaissances

Brand marketing

Category management

Campaign management

Cross-functional work

Analytical mindset

Project management

Stakeholder management

English fluency

Dutch language

French desirable

Description du poste

PepsiCo in the Benelux region seeks an Associate Brand Lead to own consumables categories across Belgium, Netherlands and Luxembourg. You will manage CO2, flavors and bottles, collaborate on growth plans with Brand, Commercial and DX teams, and lead local campaigns and go-to-market initiatives.

You will partner with Analytics, Insights, and cross-functional teams to drive customer engagement, retention and category penetration, while coordinating localization of communications and campaigns