Brand Lead, Consumables Benelux – Growth & Campaigns

PepsiCo; Zaventem; Hybride; EUR 75 000 - 95 000; Plein temps

Résumé du poste

PepsiCo in Belgium seeks an Associate Brand Lead for Consumables Benelux to own category management across CO2, flavors and bottles. You will work with Brand, Commercial and DX teams to drive growth and repeat purchase in Benelux markets.

You will lead local campaign development, partner with agencies, and ensure locally relevant messaging and activation across channels, while aligning with broader brand priorities.

Qualifications

• 5+ years of experience in brand, marketing or category roles in Benelux, with exposure to FMCG or beverages.
• Fluent in English with native-level Dutch; French is a plus.
• Experience managing campaigns, launches or category initiatives across channels.
• Strong commercial mindset and cross-functional collaboration skills.
• Excellent project management and stakeholder management abilities.

Responsabilités

• Own day-to-day management of Benelux Consumables categories (CO2, Flavors, Bottles).
• Develop local category growth plans with Brand, Commercial and DX teams.
• Monitor performance and market trends to identify growth opportunities.
• Partner with Analytics & Insights to drive customer engagement and retention.
• Lead GTM planning for consumables launches and local campaigns.
• Coordinate localization, translations and local market execution of campaigns.

Connaissances

Brand management

Marketing strategy

Campaign management

Cross-functional collaboration

Project management

Analytical mindset

English Dutch fluency

Description du poste

PepsiCo in Belgium seeks an Associate Brand Lead for Consumables Benelux to own category management across CO2, flavors and bottles. You will work with Brand, Commercial and DX teams to drive growth and repeat purchase in Benelux markets.

You will lead local campaign development, partner with agencies, and ensure locally relevant messaging and activation across channels, while aligning with broader brand priorities.