Benelux Category Strategy Lead - Soft Drinks

Suntory Holdings Limited; Hoeilaart; On-site; EUR 90,000 - 120,000; Full time

Job summary

Suntory Holdings Limited is seeking a Category Development Manager for Benelux. The role focuses on defining where to play and how to win across the soft drinks category, translating shopper and market insights into strategic growth actions across Belgium and the Netherlands.

You will lead cross-functional initiatives, shape portfolio and investment decisions, and partner with senior leaders to drive sustainable growth in a fast-moving consumer goods environment.

Qualifications

• Experience in Category Development or Trade Marketing within FMCG.
• Strong understanding of category strategy and shopper behaviour.
• Ability to influence senior stakeholders without direct authority.
• Strong commercial and analytical judgement with data-driven storytelling.

Responsibilities

• Shape Benelux category vision across soft drinks categories.
• Translate shopper insights into actionable plans for MTP and AOP.
• Lead cross-functional category projects and align stakeholders.
• Develop business cases for product introductions, expansions or removals.
• Collaborate with Commercial Excellence, Marketing, Brand and BI teams.
• Lead external partners in shopper research to inform recommendations.

Skills

Category Development

Shopper Strategy

Trade Marketing

Commercial Excellence

Project Management

Stakeholder Influence

Tools

NielsenIQ

Circana

GfK

Job description

Suntory Holdings Limited is seeking a Category Development Manager for Benelux. The role focuses on defining where to play and how to win across the soft drinks category, translating shopper and market insights into strategic growth actions across Belgium and the Netherlands.

You will lead cross-functional initiatives, shape portfolio and investment decisions, and partner with senior leaders to drive sustainable growth in a fast-moving consumer goods environment.