Area Sales Representative

XLR sa; Wemmel; Remote; EUR 42,000 - 64,000; Full time

Benefits offered by this job

High-growth company

Job summary

XLR sa is seeking an Area Sales Representative for the Flemish region from Wemmel to drive growth across Flanders. You will promote a portfolio of professional audio, lighting and audiovisual solutions, develop new business, and nurture relationships with integrators, rental companies and installers.

You will travel regularly to engage customers and partners, working with the Wemmel-based team to reach commercial goals.

Qualifications

• Proven track record in B2B sales, preferably in AV/IT or related tech industries.
• Excellent communication and relationship-building skills.
• Able to travel regularly across Flanders to visit customers and partners.

Responsibilities

• Identify and develop new business opportunities in Flanders.
• Promote and sell our portfolio of audio, lighting and audiovisual solutions.
• Build and maintain long-term relationships with system integrators, rental companies and installers.
• Monitor market trends and expand XLR presence across the Flemish region.
• Participate in trade shows, demos, and training to showcase products.

Skills

Dutch

English

Sales experience

Communication

Negotiation

Travel willingness

Networking

Tools

CRM software

MS Office

Job description

XLR supports audiovisual professionals with high-quality sound, lighting and video solutions. From our offices in Wemmel, our team puts its expertise at the service of our customers and their projects.

To further develop our commercial activities in Flanders and strengthen our presence in the Belgian market, we are looking for an enthusiastic and results-driven Area Sales Representative for the Flemish region.

In this role, you will be the face of XLR in your territory. You will build long-term customer relationships, identify new business opportunities, and represent a portfolio of leading brands and innovative solutions within the professional audio, lighting, and audiovisual industry.

Your main mission

Business Development: Identify new business opportunities and actively expand our customer base across Flanders, focusing on the professional audiovisual, entertainment, and installation markets.

Product Promotion: Represent and promote our portfolio of high-quality audio, lighting, and audiovisual solutions. Advise customers and help them select the right technologies for their projects.

Customer Relations: Maintain and strengthen relationships with existing customers while developing long-term partnerships with system integrators, rental companies, installers, and other industry professionals.

Market Development: Monitor market developments, identify emerging trends and business opportunities, and actively contribute to expanding XLR's presence throughout Flanders.

Industry Engagement: Participate in trade shows, product demonstrations, industry events, and training sessions to promote our products and expertise.

Strategic Contribution: Work closely with our team in Wemmel, share valuable market insights, and contribute to achieving our commercial objectives.

Profile

Excellent communication, negotiation and interpersonal skills.

Proactive, independent, customer-oriented and results-driven mindset.

Strong interest in professional audio, lighting and audiovisual technology.

Ability to build lasting professional relationships and turn business opportunities into concrete results.

Good knowledge of the Flemish market and willingness to travel regularly to visit customers and partners throughout the region.

A genuine team player who is also comfortable working independently and taking ownership of their territory.

Language : Dutch & English(French is a major advantage)

Preferably at least 5 years of relevant sales experience, ideally in the professional audiovisual industry or a related B2B market.

CRM Proficiency & Customer Follow-Up: Comfortable using CRM tools to manage customer relationships, track sales opportunities, maintain accurate customer records.

What we Offer

A challenging and varied sales position within an innovative and growing company.

The opportunity to work with premium brands and innovativestechnologies in the professional audiovisual industry.

An attractive and competitive salary package with performance-based incentives.

A high degree of autonomy and responsibility in developing and managing your territory.

A dynamic, supportive and collaborative working environment with a team that shares your passion for technology and the industry.

Opportunities to further develop your technical and commercial expertise through product training and professional development.

The chance to play an active role in XLR's continued growth and expansion in the Flemish market.

Practical information

• Contract : Permanent contract,working schedule to be confirmed
• Salary : Competitive and in line with the market, depending on your experience and skills
• Starting date : From November 2026

Do you want to gain valuable hands‑on experience, surrounded by passionate people and at the heart of large‑scale projects? Join XLR and let your creativity shine in the world of live events!