Territory Sales Representative - Construction

RDO Equipment; City of Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

RDO Equipment is seeking a Territory Sales Representative for construction to cover Western Victoria (excluding Melbourne CBD) and Tasmania. You will promote Vermeer construction equipment, parts and service, and build long-term customer partnerships across your territory.

You will leverage CRM tools, travel regularly, and work with Sales Managers and branches to progress opportunities and orders while maintaining high levels of customer satisfaction.

Qualifications

• Experience in equipment, machinery, construction, or related industries.
• Knowledge of local market conditions and customer needs.
• Ability to use social media for lead generation and engagement.
• Strong communication, relationship-building and negotiation skills.
• Willing to travel regularly in Western Victoria and Tasmania.
• Proficient in CRM software and sales tools.

Responsibilities

• Develop and maintain long-term partnerships with customers across your territory.
• Promote Vermeer construction equipment, parts and service solutions.
• Document and track sales activity using company systems.
• Drive sales growth and market share while meeting objectives.
• Coordinate equipment demonstrations at customer sites.
• Collaborate with branches and internal teams to progress orders.
• Ensure timely delivery and professional customer handovers.

Skills

Sales experience

CRM proficiency

Communication

Negotiation

Customer service

Autonomy

Willing to travel

Driver's licence

Job description

Territory Sales Representative - Construction

Power Progress. Partner with Producers. Grow Your Career at RDO Equipment.

At RDO Equipment, we're not just about machines, we're about people, progress and purpose. Whether you're out in the field, working alongside customers, or supporting essential industries, your work helps power the businesses that build and sustain Australia.

We're looking for a driven and customer-focused Territory Sales Representative (known internally as an Area Manager – Construction) to join our Vermeer Sales team. This role is responsible for developing long-term customer partnerships, growing market share, and delivering complete equipment solutions across an established territory covering Western Victoria (excluding Melbourne CBD) and Tasmania.

We're more than a leading dealer of world-class brands like Vermeer. We're a people-first organisation built on respect, integrity and teamwork. Our strength comes from our premium brands, strong branch network, and the stability of a family-owned business grounded in genuine values.

Why Join RDO Equipment?

• Represent a globally recognised premium brand, Vermeer
• Work within a stable, family-owned organisation with a strong national footprint
• Autonomy to manage your territory and customer relationships
• Supportive leadership, clear sales systems and structured processes
• Ongoing training, development and performance support
• A values-driven culture that celebrates teamwork, accountability and success

What You'll Be Doing

As an Area Manager – Construction, you will:

• Develop and maintain long‑term partnerships with customers across your assigned territory
• Promote Vermeer construction equipment, parts and service solutions to deliver value for customers
• Use company sales systems and tools to document, track and manage sales activity accurately
• Drive sales growth, market share and customer satisfaction in line with agreed objectives
• Build strong knowledge of Vermeer products, manufacturer programs and industry trends
• Maintain awareness of competitors, market conditions and equipment values
• Coordinate and conduct equipment demonstrations and operate machinery at customer worksites
• Work closely with Sales Managers, Branch Managers and internal departments to progress opportunities and customer orders
• Ensure timely follow-up, delivery coordination and professional customer handovers
• Represent RDO Equipment with professionalism across the industry and local communities
• Champion safety, company policies and RDO values in all interactions

What We're Looking For

We're looking for someone who:

• Has previous sales experience, ideally within equipment, machinery, construction, environmental or related industries
• Understands local market conditions and customer needs
• Demonstrates the ability to leverage social media platforms for market research, lead generation and customer engagement
• Has strong communication, relationship‑building and negotiation skills
• Delivers exceptional customer service and follows through on commitments
• Is confident using CRM systems and computer‑based sales tools
• Has knowledge of machinery resale values and trade‑in assessments
• Is self‑motivated, organised and comfortable working autonomously
• Is willing to travel regularly throughout Western Victoria and Tasmania
• Holds a current driver's licence

Who is RDO Equipment?

RDO Equipment sells and supports John Deere Construction, Forestry, Agriculture and Turf products, as well as Vermeer Corporation's range of Construction and Environmental equipment.

With more than 800 employees across 28 dealership locations nationwide, RDO continues a 60-year Australian legacy built on partnership, innovation and integrity.

At RDO, our values guide everything we do. We partner with our people, build customers for life, create opportunities, act with integrity and play to win. We are committed to creating an inclusive workplace where everyone feels respected, supported and valued.

Ready to Make Your Mark?

If you're passionate about building customer relationships, identifying opportunities and delivering industry‑leading equipment solutions, we'd love to hear from you.