Hybrid Events Marketing Coordinator: Growth & Ideas

University of New South Wales; Sydney; Hybrid; AUD 118,000 - 160,000; Full time

Benefits offered by this job

Flexible Working Options

Additional 3 days leave duringDecember

Up to 50% discount on UNSW courses

Flexible 17% Superannuation

Discounts and entitlements

Job summary

University of New South Wales in Sydney is seeking an Events Marketing Coordinator to drive audience growth and engagement for Strategic Events and the Centre for Ideas. You will develop integrated campaigns, craft compelling content, and optimise digital channels to maximise impact and reach.

You will lead content across social media, manage website experiences, and use analytics to inform decisions. Excellent stakeholder skills and a proactive mindset are essential in a fast-paced university

Qualifications

• Relevant tertiary qualifications in marketing, communications, media or events, or equivalent experience.
• Experience delivering digital marketing campaigns, ideally in events/education/arts.
• Strong understanding of social platforms and content marketing best practice.
• Experience using CRM platforms, audience segmentation and analytics.
• Ability to interpret data and optimise customer journeys.

Responsibilities

• Develop and deliver integrated marketing campaigns for Strategic Events and Centre for Ideas.
• Create content across EDMs, websites, social media, paid campaigns and event comms.
• Lead content planning across UNSW social channels with copy, visuals and video.
• Manage website content and user journeys for an engaging digital experience.
• Use analytics and audience insights to evaluate performance and inform activity.
• Support audience segmentation, acquisition and retention strategies.
• Coordinate campaigns across owned, earned and paid channels to maximise reach.
• Build relationships with stakeholders and provide marketing advice.
• Manage campaign budgets, suppliers and production schedules.

Skills

Digital marketing

Content creation

Analytics

CRM platforms

Stakeholder engagement

Campaign management

Social media management

Website/content management

Education

Marketing/communications degree

Tools

Adobe Experience Manager

Adobe Creative Cloud

Canva

Sprout Social

Meta Business Suite

Job description

University of New South Wales in Sydney is seeking an Events Marketing Coordinator to drive audience growth and engagement for Strategic Events and the Centre for Ideas. You will develop integrated campaigns, craft compelling content, and optimise digital channels to maximise impact and reach.

You will lead content across social media, manage website experiences, and use analytics to inform decisions. Excellent stakeholder skills and a proactive mindset are essential in a fast-paced university