Marketing Manager

Collarts International; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Collarts is seeking a Sydney Marketing Manager to lead its flagship campus at Waterloo, guiding school visits, activations and the launch event, and driving enrolments.

Reporting to the Chief Marketing Officer, you will own the Sydney plan, prioritise work, and lead a small team across events, schools engagement, graphics and video. This hands-on role requires budget management and cross-team collaboration with Melbourne.

Qualifications

• 5+ years of marketing experience with strategy and execution
• Experience launching/growing a brand or campus in a new market
• Ability to deliver an integrated program across events, activations, partnerships, content and digital
• Commercial acumen with budgeting and reporting experience
• Experience leading and developing direct reports
• Established networks across Sydney’s creative, education and community sectors
• Excellent communication and presentation skills with stakeholders
• Autonomous in a fast-paced launch environment
• Experience in higher education, student recruitment or schools engagement
• Background in creative industries, arts, culture or events marketing
• Experience briefing and managing PR, media and out-of-home agencies
• Familiarity with CRM and marketing automation tools
• Working with Children Check or ability to obtain one

Responsibilities

• Own the Sydney marketing plan and translate it into a scheduled, prioritised program
• Lead grassroots awareness activity—events, activations, festival tie-ins and community engagement
• Build target lists of schools, counsellors, partners and venues and decide outreach
• Lead and develop local events and graphics specialists
• Coordinate brand presence projects with campus operations
• Collaborate with brand, paid media, content and web teams to optimise messaging
• Manage the Sydney launch marketing budget and report on leads and outcomes
• Represent marketing in weekly Sydney project steering meetings

Skills

Marketing strategy

Brand launch

Budget management

Team leadership

Event management

Partnerships & engagement

CRM & automation

Stakeholder presentation

Sydney market knowledge

Education

Bachelor’s degree or equivalent in Marketing/related field

Tools

CRM platforms

Marketing automation

Content & digital tools

Job description

Collarts has opened its flagship Sydney campus in Waterloo, and we’re looking for a Sydney Marketing Manager to lead it in market. This is a rare chance to shape how a creative college arrives in Australia’s biggest city — from the first school visit and street activation to the launch event and every enrolment that follows.

The role

Reporting to the Chief Marketing Officer and sitting in our marketing leadership team, you’ll be our on-the-ground marketing lead for Sydney. You’ll own the Sydney marketing plan, turn a long list of big ideas into a prioritised program of work, and lead a small Sydney team covering events, schools engagement, graphics and video.

It’s a hands‑on role with real strategic weight. One day you’re deciding the ten things that will move the needle most; the next you’re making twenty calls to schools, partners and venues to make them happen. You’ll manage the Sydney launch marketing budget and work closely with campus operations, recruitment, academic leaders and our marketing specialists in Melbourne.

Day to day, you’ll:

• Own the Sydney marketing plan and turn it into a scheduled, prioritised program of work
• Lead grassroots awareness activity — events, activations, festival tie‑ins and community engagement across Waterloo and greater Sydney
• Build target lists of priority schools, careers counsellors, industry partners, venues and alumni, and decide how we reach them
• Lead and develop the Events & Engagement Specialist and Graphics & Video Specialist based in Sydney
• Coordinate physical brand presence projects such as murals, signage and installations with campus operations
• Work with our brand, paid media, content and web specialists so Sydney messaging, creative and landing pages hit the mark
• Manage the Sydney launch marketing budget and report on leads, applications, events and partner outcomes against targets
• Represent marketing in the weekly Sydney project steering meeting

What we’re looking for

• At least 5 years’ marketing experience, including responsibility for both strategy and execution
• Demonstrated experience launching or growing a brand, campus, venue or product in a new market
• Proven ability to deliver an integrated program across events, activations, partnerships, content and digital
• Commercial acumen and experience managing and reporting on a marketing budget
• Experience leading and developing direct reports
• Established networks, or a demonstrated ability to rapidly build them, across Sydney’s creative, education and community sectors
• Excellent communication and presentation skills, with confidence engaging schools, partners and senior stakeholders
• Resourceful and comfortable working autonomously in a fast‑paced launch environment
• Experience in higher education, student recruitment or schools engagement
• Background in creative industries, arts, culture or events marketing
• Experience briefing and managing PR, media and out‑of‑home agencies
• Familiarity with CRM and marketing automation platforms
• Current Working with Children Check (or ability to obtain one)

About us:

Collarts (and its predecessor Ausmusic) began more than 30 years ago with three programs, a handful of students and a small team of dedicated lecturers. Our foundation disciplines were music and audio – a proudly rock and roll start - we've grown into one of Australia’s leading creative education providers.

Today, operating as Collarts, we teach more than 2,000 students from over 30 countries across four campuses and 50 partner high schools. We offer 24 degree programs, 5 vocational certificates and we’re ranked Australia #1 Creative Arts Course Provider according to the 2024 Quality Indicators for Learning and Teaching (QILT) national surveys.

Our community includes award winning artists, industry leaders and respected educators across music, screen, design, fashion and creative industries.

Why Collarts

We're a team that genuinely lives our values — curiosity, kindness, connection, courage and mastery. We make space for people to experiment, back each other, and bring their whole selves to work. If you love the creative industries and want to build something from the ground up in Sydney, you'll fit right in.

To find out more about the perks of working at Collarts, visit: collarts.edu.au/about-us/careers-at-collarts

At Collarts we are committed to a workplace that celebrates the rich heritage and contributions of our First Nations peoples. We encourage and welcome applications from our First Nations individuals, recognising the unique skills, perspectives, and knowledge they bring to our team. Join us on our journey toward a more inclusive future!