Strategic Vision Leader for Media & Growth

Accenture Australia; Melbourne; On-site; AUD 250,000 - 380,000; Full time

Job summary

Accenture Song in Melbourne seeks a Head of Strategy to lead the strategic vision and capability of the media practice. You will shape industry-defining work, build new approaches to media planning and develop a team capable of helping ambitious brands navigate a complex landscape.

The role calls for progressive leadership, bold thinking, and the ability to turn insights into distinctive, market-ready work. You will collaborate across disciplines to raise the practice’s impact and influence.

Qualifications

• Extensive experience in media strategy, communications planning, brand strategy or a related strategic leadership role.
• A strong portfolio of strategic work that has reached the market and delivered meaningful impact.
• Deep knowledge of marketing effectiveness and the evidence underpinning how brands grow.
• Familiarity with measurement approaches such as econometric modelling, incrementality testing and attribution.
• Experience working with major brands in high-investment consumer categories such as financial services, telecommunications, retail, automotive or health.
• Strong relationships with senior client stakeholders who value your judgement and seek your advice.
• Experience leading and developing a strategy or planning function, rather than operating solely as a senior individual contributor.
• A clear and informed perspective on media, brands, culture, customer behaviour and the broader industry.
• The ability to turn complex information into compelling strategic stories and practical opportunities.
• A builder's mindset, with experience creating new strategic tools, products, methods or capabilities.
• A progressive view of how AI can strengthen strategic thinking and ways of working.
• High standards, intellectual curiosity and a willingness to get into the detail to improve the work.
• A collaborative, low-ego leadership style.

Responsibilities

• Set the strategic vision and standards for the media strategy and planning function.
• Lead ambitious strategic thinking that translates into distinctive, effective work in market.
• Partner with senior clients to understand their most important business, brand and marketing challenges.
• Build trusted executive relationships, becoming a strategic advisor beyond formal briefs and campaign cycles.
• Apply marketing-effectiveness principles to help clients make stronger investment decisions.
• Connect brand, media, culture, customer behaviour, data and technology into clear strategic narratives.
• Lead the development of integrated media strategies across major client accounts and new business opportunities.
• Create new tools, methods and planning approaches as the media practice continues to grow.
• Explore how applied AI can improve the quality, depth and speed of strategic thinking.
• Stay close to emerging platforms, formats, technologies and audience behaviours, applying sound judgement rather than following every trend.
• Build, coach and develop a high-performing strategy team.
• Raise the quality of strategic thinking across the broader agency through mentoring, collaboration and capability development.
• Work closely with creative, media, data, technology and consulting specialists across Accenture Song.
• Represent the practice through senior client engagement, industry participation and thought leadership.

Skills

Media strategy

Strategic leadership

Brand strategy

Communications planning

Marketing effectiveness

Econometric modelling

Incrementality testing

Attribution

Client relationship management

Storytelling / strategic narratives

AI in strategy

Job description

Accenture Song in Melbourne seeks a Head of Strategy to lead the strategic vision and capability of the media practice. You will shape industry-defining work, build new approaches to media planning and develop a team capable of helping ambitious brands navigate a complex landscape.

The role calls for progressive leadership, bold thinking, and the ability to turn insights into distinctive, market-ready work. You will collaborate across disciplines to raise the practice’s impact and influence.