Media Strategy Director: Ecosystem Planning & AI

Accenture PLC; Melbourne; On-site; AUD 180,000 - 260,000; Full time

Job summary

Accenture Song in Melbourne seeks an experienced Planning Director to lead and develop media planning as a distinct craft within the agency. You will connect strategy, planning and investment to translate recommendations into ambitious, well-executed media plans.

You will collaborate with strategy, develop planning tools, and build strong publisher relationships while elevating Accenture Song’s planning work across the industry.

Qualifications

• Proven leadership in media planning within top-tier agencies.
• Deep knowledge of marketing effectiveness theory.
• Ability to build plans reflecting customer touchpoints and complexity.
• Experience in developing and scaling planning tools and workflows.

Responsibilities

• Lead and develop media planning as a distinct craft within the agency.
• Shape and evolve planning capability, tools, and workflows.
• Build strong publisher relationships and nurture planning talent.

Skills

Media planning leadership

Strategy integration

Ecosystem thinking

AI in media

Job description

Accenture Song in Melbourne seeks an experienced Planning Director to lead and develop media planning as a distinct craft within the agency. You will connect strategy, planning and investment to translate recommendations into ambitious, well-executed media plans.

You will collaborate with strategy, develop planning tools, and build strong publisher relationships while elevating Accenture Song’s planning work across the industry.