Strategic Trade Marketing Lead – Independent Channels

Are Media Pty Limited; Sydney; On-site; AUD 95,000 - 120,000; Full time

Benefits offered by this job

Flexible work options

Birthday leave

Volunteer leave

Paid parental leave

Learning & development

Wellbeing program

Exclusive discounts

Job summary

Are Direct, part of Are Media, seeks a Trade Marketing Manager to grow our independent retail network across Australia. You will shape category-led engagement, lead trade marketing, and drive in-store experiences that deliver measurable outcomes.

You will work with retailers and external partners to strengthen loyalty programs, optimise campaigns and analyse performance data for continual growth. Sydney-based role with flexible options where appropriate.

Qualifications

• Experience in retail or trade marketing with channel management and merchandising.
• Strong commercial acumen using sales data to identify opportunities.
• Excellent relationship-building across retailers and partners.
• Hands-on marketing execution with planning and communication skills.

Responsibilities

• Shape and deliver a category-led engagement strategy for the newsagent channel.
• Lead and optimise trade marketing, merchandising and promotional activity across networks.
• Own and evolve our Connections retailer engagement program with loyalty initiatives.
• Turn data into action by analysing sales, campaigns and compliance performance.
• Support and deliver implementation of Retailer Onboarding Process and engagement with retailers.

Skills

Retail/trade marketing

Analytical mindset

Relationship building

Marketing execution

Tools

Canva

Klaviyo

SailThru

Job description

Are Direct, part of Are Media, seeks a Trade Marketing Manager to grow our independent retail network across Australia. You will shape category-led engagement, lead trade marketing, and drive in-store experiences that deliver measurable outcomes.

You will work with retailers and external partners to strengthen loyalty programs, optimise campaigns and analyse performance data for continual growth. Sydney-based role with flexible options where appropriate.