Channel Growth Strategist — Trade & GTM

Boehringer Ingelheim; Sydney; In loco; AUD 140.000 - 170.000; Tempo pieno

Descrizione del lavoro

Boehringer Ingelheim is seeking a Channel Development Manager in Sydney, Australia. You will bridge customer strategy with KAM, marketing and execution to translate shopper insights into differentiated propositions and Joint Business Plans.

You will lead category and channel strategy, develop playbooks and tools, and drive analytics, pricing, promotions and trade investments to grow profitable value with priority customers.

Competenze

• Relevant tertiary qualification in business, commerce, marketing, economics or a related discipline.
• 5-8+ years’ experience in FMCG, consumer healthcare, retail, petcare or another data-rich commercial environment.
• Deep experience in customer development, trade marketing, category management, commercial strategy or revenue growth management.
• Proven ability to build customer value propositions, Joint Business Plans, category playbooks and customer-facing commercial narratives.
• Strong knowledge of Australian retail, eCommerce and multi-channel customer dynamics.
• Advanced analysis of customer sales, scan, shopper, pricing, promotion and trade-investment data.
• Strong commercial acumen across P&L, gross-to-net, margin, customer economics and contribution.
• Ability to turn evidence into clear choices, recommendations and execution.
• Strong communication, influencing and cross-functional leadership skills.

Mansioni

• Customer Value Proposition Development: Develop differentiated customer value propositions and category growth stories.
• Category & Channel Strategy: Own ANZ category and channel development across specialty pet retail, eRetail and veterinary channels.
• Category Playbooks & Commercial Toolkits: Develop simple category and channel playbooks for growth drivers and priorities.
• Commercial Analytics & Competitive Intelligence: Identify drivers behind performance using market and internal data.
• Price, Promotion & Revenue Growth Management: Partner on pricing, promotional mechanics and trade investment.
• Differential Investment & Trade Strategy: Prioritise incremental investments with clear measures and evaluation.
• Customer & Key Account Development: Build growth plans and joint business reviews with priority customers.
• Point-of-Purchase & Perfect Store: Own POP strategy and perfect-store standards across stores and eCommerce.
• Go-to-Market & Innovation: Input into portfolio and launch planning with go-to-market plans.
• Cross-Functional Leadership: Align Sales, KAM, Finance, Insights and Brand Marketing around priorities.

Conoscenze

Commercial strategy

Revenue growth management

Category management

Trade marketing

Customer development

Joint Business Plans

Multi-channel retail

Data analysis

P&L / gross-to-net

Communication & leadership

Formazione

Relevant tertiary qualification in business, commerce, marketing, economics or a related discipline

Descrizione del lavoro

Boehringer Ingelheim is seeking a Channel Development Manager in Sydney, Australia. You will bridge customer strategy with KAM, marketing and execution to translate shopper insights into differentiated propositions and Joint Business Plans.

You will lead category and channel strategy, develop playbooks and tools, and drive analytics, pricing, promotions and trade investments to grow profitable value with priority customers.