Trade Marketing Manager - Independent Channels

Are Media Pty Limited; Sydney; Sur place; AUD 95 000 - 120 000; Plein temps

Avantages offerts par ce poste

Flexible work options

Birthday leave

Volunteer leave

Paid parental leave

Learning & development

Wellbeing program

Exclusive discounts

Résumé du poste

Are Direct, part of Are Media, seeks a Trade Marketing Manager to grow our independent retail network across Australia. You will shape category-led engagement, lead trade marketing, and drive in-store experiences that deliver measurable outcomes.

You will work with retailers and external partners to strengthen loyalty programs, optimise campaigns and analyse performance data for continual growth. Sydney-based role with flexible options where appropriate.

Qualifications

• Experience in retail or trade marketing with channel management and merchandising.
• Strong commercial acumen using sales data to identify opportunities.
• Excellent relationship-building across retailers and partners.
• Hands-on marketing execution with planning and communication skills.

Responsabilités

• Shape and deliver a category-led engagement strategy for the newsagent channel.
• Lead and optimise trade marketing, merchandising and promotional activity across networks.
• Own and evolve our Connections retailer engagement program with loyalty initiatives.
• Turn data into action by analysing sales, campaigns and compliance performance.
• Support and deliver implementation of Retailer Onboarding Process and engagement with retailers.

Connaissances

Retail/trade marketing

Analytical mindset

Relationship building

Marketing execution

Outils

Canva

Klaviyo

SailThru

Description du poste

Who are we?

Are Direct is the largest independent distributor and wholesaler of printed media in Australia and New Zealand, on behalf of local and international magazine publishers, Are Direct, expertly manages the distribution and promotion of millions of magazines into over 3,000 retailers throughout New Zealand.

Are Direct is a core business within Are Media. Our portfolio includes some of Australia’s most iconic and trusted brands, including The Australian Women’s Weekly, ELLE, marie claire, New Idea, Australian House & Garden, Bounty Parents, Better Homes & Gardens and more!

We are Australia’s leading omnichannel content company for women! Every day we inform, inspire and connect with 9 in 10 Australian women through magazine media, digital, video, social, e-commerce, vodcasts, events and experiences.

What we can offer you

• We welcome the opportunity to explore flexible work options where appropriate, depending on the needs of the business.
• Additional paid leave, including a day off to celebrate your birthday, four days of volunteer leave each year, and inclusive leave provisions supporting reproductive, hormonal and wellbeing needs, as well as First Nations cultural and ceremonial commitments.
• Paid parental leave of up to 12 weeks, plus a parenting gift pack, meal vouchers and return-to-work support.
• Opportunities to grow and develop, with access to tailored learning pathways, mentoring, Lunch & Learns, our Digital Learning Academy and professional development support.
• A comprehensive wellbeing program including EAP, Mental Health First Aiders, and a personalised online wellbeing portal with assessments, resources and lifestyle plans.
• Exclusive benefits and discounts, including Fitness Passport memberships, discounted health insurance, beauty services, technology and a range of lifestyle offers through our benefits partner Flare.
• A genuinely inclusive culture, supported through our BELONG @ Are program, where everyone is welcomed, valued and empowered to be their authentic selves.

The Role

Drive stronger retail partnerships, smarter marketing and better commercial outcomes across Australia's independent retail network!

As Trade Marketing Manager – Independent Channels at Are Direct, you'll play a key role in shaping how we engage, support and grow our national newsagent network. Combining commercial strategy with hands‑on execution, you'll bring fresh thinking to retailer engagement, trade marketing and in‑store experiences that deliver measurable results.

Working across independent retailers, and external partners, you'll have the opportunity to make a real impact on category performance. From strengthening our B2B loyalty and engagement programs to improving merchandising effectiveness, you'll turn insights into action and help drive sustainable growth across our retail channels.

What you’ll do

• Shape and deliver a category‑led engagement strategy for the newsagent channel, building stronger retailer partnerships and driving growth, retention and performance through targeted account plans and initiatives.
• Lead and optimise trade marketing, merchandising and promotional activity across newsagent and supermarket networks, partnering with external service providers to deliver impactful in‑store execution and maximise campaign effectiveness.
• Own and evolve our Connections retailer engagement program, developing compelling B2B loyalty initiatives, targeted communications and incentives that strengthen retailer participation and drive sales growth.
• Turn data into action by analysing sales, campaign and compliance performance, identifying opportunities to improve execution, optimise investment and deliver measurable commercial outcomes.
• Support & deliver implementation of Retailer Onboarding Process, including engagement with retailers and status tracking to enhance the retailer experience.

About you

We’re looking for someone who brings:

• Experience in retail or trade marketing, channel management, merchandising or field operations, with the ability to translate commercial strategies into effective retail initiatives.
• Strong commercial acumen and an analytical mindset, with confidence using sales data, performance insights and reporting to identify opportunities and drive results.
• Excellent relationship‑building and influencing skills, with experience working across retailers, external partners and internal stakeholders to deliver shared outcomes.
• A proactive, hands‑on approach to marketing and execution, with strong planning and communication skills. Experience with B2B loyalty or engagement programs, independent retail networks and digital marketing tools such as Canva, Klaviyo or SailThru will be highly regarded.

Are Media is a proud member of Media Diversity Australia, a not‑for‑profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful,collaborative & inclusive workplace. We know & value the success this brings for everyone, and we welcome & encourage applications from diverse backgrounds.When you apply, please let us know of any reasonable adjustments you may need during the interview process.

If you would like to know more, please contact our People & Culture Team – [e-mail]