Channel Growth & Trade Strategy Lead

Boehringer Ingelheim GmbH; Sydney; Híbrido; AUD 120.000 - 150.000; Jornada completa

Descripción de la vacante

Boehringer Ingelheim Animal Health Australia is seeking a Channel Development Manager to bridge customer strategy with KAMs, marketing and execution. The role translates shopper insights into differentiated propositions, Joint Business Plans and measurable trade activities to win.

You will own ANZ category development across specialty pet retail, eRetail and veterinary channels, building category playbooks and analytics to drive profitable growth.

Formación

• 5–8+ years' experience in FMCG, consumer healthcare or data-rich commercial environments.
• Proven ability to build customer value propositions, Joint Business Plans, category playbooks and customer-facing narratives.
• Strong knowledge of Australian retail, eCommerce and multi-channel customer dynamics.
• Advanced analysis of customer sales, scan, shopper, pricing and trade-investment data.
• Strong commercial acumen across P&L, gross-to-net, margin and contribution.
• Ability to turn evidence into clear choices, recommendations and execution.
• Strong communication, influencing and cross-functional leadership skills.

Responsabilidades

• Develop differentiated customer value propositions and category growth stories based on shopper needs and channel opportunities.
• Own ANZ category and channel development across specialty pet retail, eRetail and veterinary channels.
• Develop simple category and channel playbooks covering growth drivers, pricing, promotion and shelf standards.
• Identify the customer, channel and trade drivers behind performance using market, customer and internal data.
• Partner with Revenue Growth Management and Sales on pricing, promotions and trade investment.
• Prioritise investments with clear measures, ownership and post-activity evaluation.
• Collaborate with KAMs to build Joint Business Plans and major customer reviews.
• Own point-of-purchase strategy across stores and eCommerce; evolve perfect-store standards.
• Contribute to portfolio and launch planning with customer go-to-market plans.
• Align Sales, KAM, Finance and Brand Marketing around priorities and translate plans into actions.

Conocimientos

Customer value propositions

Category management

Trade marketing

Joint Business Plans

Key Account Management support

Cross-functional collaboration

Strategic storytelling

Educación

Bachelor's degree in business or related field

Descripción del empleo

Boehringer Ingelheim Animal Health Australia is seeking a Channel Development Manager to bridge customer strategy with KAMs, marketing and execution. The role translates shopper insights into differentiated propositions, Joint Business Plans and measurable trade activities to win.

You will own ANZ category development across specialty pet retail, eRetail and veterinary channels, building category playbooks and analytics to drive profitable growth.