Senior Campaign Manager

Early Settler Group; Melbourne; Sur place; AUD 120 000 - 170 000; Plein temps

Avantages offerts par ce poste

Amazing employee discounts

Lead national campaigns across AU & NZ

Role with real impact

Résumé du poste

Early Settler is seeking an experienced Senior Campaign Manager to lead national trade marketing and promotional campaigns across AU & NZ. You will turn business priorities into integrated campaigns spanning stores, website, CRM, TVC, catalogues and digital channels.

You will own the trade campaign lifecycle from planning and briefing through to media, execution and performance analysis, while guiding a small team and collaborating with Marketing & Planning.

Qualifications

• 7+ years of marketing experience with a strong trade marketing focus.
• Proven experience developing and delivering integrated trade campaigns across multiple channels.
• Strong understanding of AU & NZ marketing and media landscape including TV and catalogue distribution.
• Experience with project management platforms and using data to optimise campaigns.

Responsabilités

• Lead the strategy and delivery of integrated trade marketing campaigns across AU & NZ.
• Develop and manage 18-month trade and media calendars aligned to trading priorities.
• Lead creative briefing, campaign development and execution across in-store POS, TV, catalogues, digital and CRM.
• Partner with Category, Retail, Digital and CRM to shape promotional strategy and mechanics.
• Track campaign performance, ROI and commercial outcomes; optimise activity accordingly.
• Manage campaign budgets and identify opportunities to improve efficiency and ROI.
• Lead, coach and develop the campaign team with clear goals and accountability.

Connaissances

Trade marketing

Campaign leadership

Team leadership

Cross-channel campaigns

Stakeholder management

Analytics

Budget management

Description du poste

Since 1985, we've been helping Australians and New Zealanders create homes they love. Today, with more than 70 stores across Australia and New Zealand, we’re known for stylish, affordable and built-to-last furniture and homewares.

We are more than a retailer - we're a growing, dynamic retail business driven by creativity, customer focus and a passion for making beautiful living accessible to everyone. But what truly sets us apart isn’t just our product range - it’s our people and the way we work together.

What is the role?

We are looking for an experienced Senior Campaign Manager to join our Marketing & Customer Experience team and lead the strategy, planning and delivery of our national trade marketing and promotional campaigns.

Reporting to the Head of Marketing & Planning, you’ll be responsible for turning business and trading priorities into integrated campaigns that connect with customers and deliver measurable commercial outcomes.

This is a commercially focused role that sits at the intersection of customer, brand and sales performance. You’ll use customer and market insights to shape campaign and media strategy, work closely with our Category and Retail teams to understand what the business needs, and bring trade campaigns to life across our stores, website, digital, CRM, TVC, catalogues, and other channels.

You’ll have ownership across the trade campaign lifecycle - from promotional planning and creative briefing through to media, execution, performance analysis and optimisation.

You’ll also lead and develop a small team, creating clarity, accountability and capability while working collaboratively across the broader Marketing & Customer Experience function.

You will be responsible for:

• Leading the strategy and delivery of integrated trade marketing campaigns across AU & NZ
• Developing and manage the trade marketing and communications calendar and 18-month campaign and media plans aligned to trading priorities
• Lead creative briefing, campaign development and execution across in-store POS, ATL media (TVC, catalogues), digital, CRM and retail channels
• Partner with Category, Retail, Digital and CRM teams to shape promotional strategy, offers and mechanics that deliver a connected customer experience and maximise campaign impact
• Track campaign performance, ROI and commercial outcomes, using insights to optimise activity and inform future campaigns
• Manage campaign budgets and identify opportunities to improve marketing efficiency, production costs and return on spend
• Lead, coach and develop the campaign team through clear goals, feedback and accountability

Why you’ll love working with us

When you choose to work at Early Settler, you’ll be empowered to think differently, contribute ideas, and be part of a team that supports and inspires each other. Our values shape how we support each other, serve our customers and grow as a business - we believe “how” we work is just as important as “what” we achieve.

In addition, you will have:

• Amazing employee discounts – Enjoy amazing employee discounts across our fabulous products. Fair warning: you may find yourself wanting to redecorate every room!
• Lead campaigns that matter – Take ownership of national trade campaigns, shape how our products come to life and connect marketing activity to real commercial results across AU & NZ.
• A role with real impact – Work closely with Marketing, Category and Retail to influence campaign strategy, customer engagement and the way Early Settler shows up in market.

Who are we looking for?

We are looking for an experienced trade marketer who combines strong commercial acumen, strategic thinking, and campaign leadership. You know how to turn customer insights and business priorities into campaigns that connect with customers and deliver results.

You’ll bring:

• 7+ years’ marketing experience with a strong trade marketing focus, ideally within retail or an omnichannel business and people leadership experience
• Proven experience developing and delivering integrated trade campaigns across multiple channels
• A strong understanding of the AU & NZ marketing and media landscape and experience with ATL media buying, including TV and catalogue distribution
• Experience in print production and managing printers
• A commercial mindset with the ability to connect marketing activity to sales, trading priorities and ROI
• Strong stakeholder management, communication and influencing skills, with the ability to work collaboratively across the business
• Strong analytical, project management and organisational skills, with the ability to manage multiple campaigns and priorities
• Experience with project management platforms, with an interest in using AI and emerging technology to improve marketing effectiveness