Strategic Social Lead: Community, Content & Insights

Akcelo Pty Ltd; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flex Fridays

Gym membership

Free breakfast

Regular social events

Annual ski trips

Job summary

Akcelo is looking for a strategic Social Lead to shape client social strategy, oversee content and community management, and turn insights into business opportunities. You’ll lead a team to deliver social-first thinking and demonstrate strong stakeholder engagement across Australia’s major brands.

You’ll stay ahead of platform evolution, manage social listening, reporting, influencer collaboration and cross-functional work, ensuring social thinking informs creative ideas from brief to delivery.

Qualifications

• 8+ years in social media, preferably agency or major brands.
• Strong experience leading social strategy across multiple channels.
• Deep expertise in platforms, audience behavior and social listening.
• Experience using Sprinklr or similar enterprise tools.
• Excellent analytical, reporting and narrative skills.
• Confident in presenting to senior stakeholders.
• Experience building and developing high‑performing teams.
• Passion for internet culture and trends.

Responsibilities

• Act as the client’s trusted social partner and identify opportunities where social delivers impact.
• Present strategic recommendations and insightful narratives to senior stakeholders.
• Lead social thinking across campaigns and ongoing brand activity.
• Own content calendars, publishing strategy, and community management.
• Develop communications frameworks for campaigns and crisis moments.
• Translate trends into actionable opportunities for content and engagement.

Skills

8+ years experience

Social strategy leadership

Social listening

Analytics & reporting

Stakeholder management

Team leadership

Content & community management

Trend spotting

Tools

Sprinklr

Job description

Akcelo is looking for a strategic Social Lead to shape client social strategy, oversee content and community management, and turn insights into business opportunities. You’ll lead a team to deliver social-first thinking and demonstrate strong stakeholder engagement across Australia’s major brands.

You’ll stay ahead of platform evolution, manage social listening, reporting, influencer collaboration and cross-functional work, ensuring social thinking informs creative ideas from brief to delivery.