Social Content Lead: Create Viral Brand Stories

Akcelo; Melbourne; On-site; AUD 90,000 - 140,000; Full time

Benefits offered by this job

Flex Fridays

Gym membership

Free breakfast

Regular social events

Annual ski trips

Job summary

Akcelo is an independent Brand Experience agency in Melbourne seeking a creative Social Content Lead to craft social-first content for iconic Australian brands across Facebook, Instagram and TikTok.

You will ideate, produce and analyse performance, translating audience insights into platform-native stories while collaborating with creatives, strategists and clients. The role blends strategy with creativity and benefits include Flex Fridays and more.

Qualifications

• 5–7+ years of experience in content production.
• Confident communication skills to engage internal and external stakeholders.
• Deep understanding of social formats, strategy and technology.
• Experience collaborating with creatives, strategists and producers.
• Passion for subcultures and teaching audiences through insights.
• Strong written skills and attention to detail.
• Ability to work under urgency and manage multiple priorities.
• Willingness to grow with the business and adapt to change.

Responsibilities

• Client Engagement – work with clients to understand needs and ideate content.
• Social-First Leadership – identify opportunistic moments and advise on campaign assets.
• Calendar Management – oversee content pipeline and placement priorities.
• Content Creation – produce visually engaging video, image and copy aligned with brand voice.
• Cultural Relevance – track moments that gain viral traction and advise relevance.

Skills

Content production

Communication skills

Social formats

Strategic thinking

Creative collaboration

Written communication

Attention to detail

Adaptability

Team leadership

Job description

Akcelo is an independent Brand Experience agency in Melbourne seeking a creative Social Content Lead to craft social-first content for iconic Australian brands across Facebook, Instagram and TikTok.

You will ideate, produce and analyse performance, translating audience insights into platform-native stories while collaborating with creatives, strategists and clients. The role blends strategy with creativity and benefits include Flex Fridays and more.