Social Media Strategist

Confidential; Sydney; On-site; AUD 60,000 - 90,000; Full time

Job summary

Confidential is seeking a social media strategist who lives and breathes social channels to shape strategy across audience demographics. The role emphasizes continuing recommendations from daily conversations and acting as the community’s voice.

You will craft content calendars, caption banks, and trendjacking posts while leveraging data and research to uncover consumer insights. Collaboration with Creative teams will be essential to successful campaigns.

Qualifications

• Strong understanding of marketing fundamentals.
• Familiarity with the Australian digital space and social media world.
• Maintains a "chronically online" perspective with a native understanding of social platforms and an insatiable curiosity for the latest trends, memes, and cultural moments.
• Understanding of community management and social listening.
• Ability to synergize well with Creative teams.

Responsibilities

• Provide continuous recommendations based on daily evolving conversations, acting as the community’s voice.
• Craft content calendars, caption banks, and trendjacking posts with ease.
• Utilize an out-of-the-box perspective on data and research to find interesting consumer insights.
• Internalize social media comments and differentiate behaviors on different social platforms.
• Detail out ideas and insights in decks that are clear and persuasive.

Skills

Marketing fundamentals

Australian digital space

Chronically online mindset

Community management

Collaboration with Creative teams

Job description

Company Overview: We are a modern global creative and media agency, operating as a social-first, integrated marketing partner. We help brands stay relevant by translating audience insight into strategies that drive measurable business outcomes. Our work is grounded in a deep understanding of how people engage with content, platforms, and brands in a rapidly evolving media landscape.

About the Role: We are looking for someone who lives and breathes social media. This role involves managing and driving strategy expertise with a focus on forming strategies to win with different demographic groups.

Key Responsibilities:

• Provide continuous recommendations based on daily evolving conversations, acting as the community’s voice.
• Craft content calendars, caption banks, and trendjacking posts with ease.
• Utilize an out-of-the-box perspective on data and research to find interesting consumer insights.
• Internalize social media comments and differentiate behaviors on different social platforms.
• Detail out ideas and insights in decks that are clear and persuasive.

Qualifications:

• Strong understanding of marketing fundamentals.
• Familiarity with the Australian digital space and social media world.
• Maintains a "chronically online" perspective with a native understanding of social platforms and an insatiable curiosity for the latest trends, memes, and cultural moments.
• Understanding of community management and social listening.
• Ability to synergize well with Creative teams.

Work Authorization: Please note that we are unable to provide visa sponsorship for this position. All applicants must currently possess the legal right to work in Australia.