Social Lead

Akcelo Pty Ltd; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flex Fridays

Gym membership

Free breakfast

Regular social events

Annual ski trips

Job summary

Akcelo is looking for a strategic Social Lead to shape client social strategy, oversee content and community management, and turn insights into business opportunities. You’ll lead a team to deliver social-first thinking and demonstrate strong stakeholder engagement across Australia’s major brands.

You’ll stay ahead of platform evolution, manage social listening, reporting, influencer collaboration and cross-functional work, ensuring social thinking informs creative ideas from brief to delivery.

Qualifications

• 8+ years in social media, preferably agency or major brands.
• Strong experience leading social strategy across multiple channels.
• Deep expertise in platforms, audience behavior and social listening.
• Experience using Sprinklr or similar enterprise tools.
• Excellent analytical, reporting and narrative skills.
• Confident in presenting to senior stakeholders.
• Experience building and developing high‑performing teams.
• Passion for internet culture and trends.

Responsibilities

• Act as the client’s trusted social partner and identify opportunities where social delivers impact.
• Present strategic recommendations and insightful narratives to senior stakeholders.
• Lead social thinking across campaigns and ongoing brand activity.
• Own content calendars, publishing strategy, and community management.
• Develop communications frameworks for campaigns and crisis moments.
• Translate trends into actionable opportunities for content and engagement.

Skills

8+ years experience

Social strategy leadership

Social listening

Analytics & reporting

Stakeholder management

Team leadership

Content & community management

Trend spotting

Tools

Sprinklr

Job description

Akcelo is an independent Brand Experience agency delivering powerful brand experiences that people love. We fuse creativity with experience design to solve business problems and generate white-space opportunities for the likes of McDonald’s, PepsiCo, Tinder and TikTok.

We are seeking a strategically driven Social Lead with a passion for content, community, social intelligence and team leadership to join our team and work across a number of Australia’s biggest brands. As a key member of the team, you will be responsible for shaping the client's social strategy, overseeing social-first content and community management, and turning social insights into meaningful business opportunities.

Our Social Lead understands how to uncover insights, develop strategic direction and build social ecosystems that drive both community engagement and commercial outcomes. You can turn a comment stream into a strategic opportunity, confidently present insight-led recommendations to senior stakeholders and empower a team to consistently deliver best-in-class social execution.

You live and breathe social media, staying ahead of platform evolution, cultural shifts and emerging behaviours before they hit the For You page. You'll oversee every aspect of social for the brand—from community engagement and social listening through to influencer collaboration, reporting and content strategy—while continuously evolving how we work through new technologies and smarter ways of operating.

With fantastic career progression, the opportunity to work with leading technology and some of the world's most recognised brands, a typical day as Social Lead includes:

Act as the client's trusted social partner, understanding their business challenges and proactively identifying opportunities where social can deliver meaningful impact.

Present strategic recommendations and insight-led narratives to senior stakeholders, translating complex data into compelling stories.

Bring social expertise into client work and the wider agency, consulting on briefs and ensuring social thinking is embedded into creative ideas from the outset.

Continuously evolve channel strategies based on audience behaviour, platform innovation and business objectives.

Client Leadership

• Act as the client's trusted social partner, understanding their business challenges and proactively identifying opportunities where social can deliver meaningful impact.




• Present strategic recommendations and insight-led narratives to senior stakeholders, translating complex data into compelling stories.

Social Strategy & Expertise

• Bring social expertise into client work and the wider agency, consulting on briefs and ensuring social thinking is embedded into creative ideas from the outset.




• Continuously evolve channel strategies based on audience behaviour, platform innovation and business objectives.

Channel & Community Management

• Own the social content calendar and publishing strategy across channels, balancing brand priorities, reactive opportunities and campaign requirements.




• Lead community management frameworks, ensuring engagement is authentic, timely and aligned with brand tone of voice.




• Develop communications frameworks for campaigns, reactive moments and crisis scenarios.

Cultural Relevance

• Stay ahead of trends, platform changes and cultural conversations, identifying moments where brands have a credible role to participate.




• Translate emerging trends into actionable opportunities for content, community engagement and earned attention.

Social Intelligence & Reporting

• Lead social listening programmes to monitor brand sentiment, product conversations, emerging opportunities and potential risks.




• Proactively surface insights that influence creative development, community strategy and broader business decision-making.




• Own the development of monthly, campaign and quarterly reporting, transforming quantitative data into clear, compelling narratives and strategic recommendations.




• Deliver competitor analysis, audience insights and performance reporting that moves beyond metrics to explain the "why" behind performance.

Technology & Operational Excellence

• Champion the adoption and optimisation of social technology platforms such as Sprinklr to improve operational efficiency, workflow management and reporting.




• Identify opportunities to automate, streamline and improve how the team works while ensuring data and insights are surfaced proactively to both clients and internal teams.

Cross-Functional Collaboration

• Work collaboratively with creatives, strategists, producers, account teams and clients to deliver social-first thinking across campaigns and ongoing brand activity.

To be successful in this role, you'll have:

• 8+ years' experience in social media, ideally within an agency environment or leading social for major brands.




• Strong experience leading social strategy for complex brands across multiple channels.




• Deep expertise in social platforms, audience behaviour, emerging technologies and social listening tools.




• Experience using enterprise social management platforms such as Sprinklr (or similar).




• Exceptional analytical and reporting skills, with the ability to translate data into strategic business recommendations and compelling narratives.




• Confident presentation and stakeholder management skills, with experience engaging senior clients.




• Experience collaborating closely with creatives, strategists and producers to create work that pushes boundaries.




• A passion for internet culture, communities and subcultures, with an instinct for spotting trends before they become mainstream.




• Outstanding written communication skills and exceptional attention to detail.




• The ability to thrive in a fast-paced environment, balancing multiple priorities while remaining proactive and solutions-focused.




• A growth mindset, embracing change and continuously looking for smarter ways of working.




• A genuine passion for developing people and building high-performing teams.

Sound like something you'd love to be part of?

We also offer employees benefits like Flex Fridays, gym memberships, free breakfast, regular social events, annual ski trips and more.

Akcelo is committed to nurturing, creating and building a diverse environment. We welcome applications from people of all backgrounds and experiences.