Strategic Retail Partnerships Lead – Brand & Licensing

Bbc Uk; Sydney; Hybrid; AUD 90,000 - 110,000; Full time

Benefits offered by this job

25 days of annual leave

18 weeks paid parental leave

2 days volunteer leave per year

Annual Flu Vaccinations

Annual Skin Checks

Employee Assistance Program and Wellbe

Coaching programmes and learning

Complimentary BritBox Subscription

Job summary

BBC Studios in Sydney offers a permanent, full-time Retail Partnerships Manager role based in North Sydney (Hybrid). You will build and manage relationships with retailers and licensees, drive campaigns, activations, and shopper marketing programs across ANZ to support product launches.

You will collaborate with the Brands & Licensing and Marketing teams to deliver on-brand campaigns, assess performance, and guide future activations.

Qualifications

• 3–5 years' experience in retail marketing, shopper marketing, trade marketing, brand partnerships, licensing or consumer products.
• Experience working directly with retailers and delivering marketing campaigns or promotional programs.
• Strong stakeholder management and relationship-building skills.
• Excellent project management and organizational capabilities.
• Strong written and verbal communication skills.
• Ability to analyse campaign performance and translate insights into actionable recommendations.
• Strong PowerPoint and Microsoft Office skills.
• Experience in licensing, entertainment, FMCG, toys, publishing or consumer products is highly regarded.

Responsibilities

• Build and maintain strong relationships with key retail partners across ANZ.
• Identify and secure retail campaign and promotional opportunities that support category growth and key product launches.
• Partner with retailers and licensees to develop compelling marketing activations and cross-promotional programs.
• Act as a key point of contact between retailers, licensees and internal stakeholders.
• Support retailer engagement planning and contribute to the broader retail strategy.
• Lead the end-to-end delivery of retail campaigns, promotions and activations.
• Work closely with the Brands & Marketing team to align retail programs with broader brand and marketing strategies.
• Develop retailer presentations, campaign proposals and activation recommendations.
• Coordinate campaign assets, approvals and timelines across multiple stakeholders.
• Ensure all activity is delivered on time, on budget and in line with brand guidelines.
• Contribute to annual retail planning and activation calendars.
• Monitor retail activity, category trends and competitive programs.
• Review campaign performance and provide recommendations to optimise future activity.
• Oversee campaign reporting and post-campaign evaluations.
• Support the tracking and measurement of retail marketing initiatives against agreed objectives.
• Support the planning and delivery of retail activations, promotional events and experiential programs.
• Coordinate retailer and licensee participation in key initiatives.
• Represent BBC Studios at relevant retailer, industry and partner events.
• Foster strong working relationships across retailers, licensees, agencies and internal teams.
• Ensure stakeholders remain aligned throughout campaign development and delivery.
• Collaborate closely with commercial, licensing and marketing teams to maximise opportunities.

Skills

Retail marketing

Shopper marketing

Trade marketing

Brand partnerships

Licensing

Consumer products

Stakeholder management

Project management

MS Office

PowerPoint

Tools

Microsoft Office

Job description

BBC Studios in Sydney offers a permanent, full-time Retail Partnerships Manager role based in North Sydney (Hybrid). You will build and manage relationships with retailers and licensees, drive campaigns, activations, and shopper marketing programs across ANZ to support product launches.

You will collaborate with the Brands & Licensing and Marketing teams to deliver on-brand campaigns, assess performance, and guide future activations.