Retail Partnerships Manager

BBC Nordic; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

25 days of annual leave

18 weeks paid parental leave

2 days volunteer leave per year

Annual Flu Vaccinations

Annual Skin Checks

Employee Assistance Program and Wellbe

Access to Coaching programmes and many

Complimentary BritBox Subscription

Job summary

BBC Studios is seeking a Retail Partnerships Manager to bring iconic brands like Bluey to life at retail through campaigns, promotions and activations. You'll work across retailers, licensees and internal marketing teams to identify opportunities that boost brand visibility and shopper engagement, delivering programs aligned with product launches and business priorities.

This hybrid role based in North Sydney offers the chance to lead end-to-end campaigns, coordinate cross-functional teams and

Qualifications

• 3-5 years' experience in retail marketing, shopper marketing, trade marketing, brand partnerships, licensing or consumer products.
• Experience working directly with retailers and delivering marketing campaigns or promotional programs.
• Strong stakeholder management and relationship-building skills.
• Excellent project management and organisational capabilities.
• Strong written and verbal communication skills.
• Ability to analyse campaign performance and translate insights into actionable recommendations.
• Strong PowerPoint and Microsoft Office skills.
• Experience within licensing, entertainment, FMCG, toys, publishing or consumer products industries will be highly regarded.

Responsibilities

• Build and maintain strong relationships with key retail partners across ANZ.
• Identify and secure retail campaign and promotional opportunities that support category growth and key product launches.
• Partner with retailers and licensees to develop compelling marketing activations and cross-promotional programs.
• Act as a key point of contact between retailers, licensees and internal stakeholders.
• Support retailer engagement planning and contribute to the broader retail strategy.
• Lead the end-to-end delivery of retail campaigns, promotions and activations.
• Work closely with the Brands & Marketing team to align retail programs with broader brand and marketing strategies.
• Develop retailer presentations, campaign proposals and activation recommendations.
• Coordinate campaign assets, approvals and timelines across multiple stakeholders.
• Ensure all activity is delivered on time, on budget and in line with brand guidelines.
• Contribute to annual retail planning and activation calendars.
• Monitor retail activity, category trends and competitive programs.
• Review campaign performance and provide recommendations to optimise future activity.
• Oversee campaign reporting and post-campaign evaluations.
• Support the tracking and measurement of retail marketing initiatives against agreed objectives.
• Support the planning and delivery of retail activations, promotional events and experiential programs.
• Coordinate retailer and licensee participation in key initiatives.
• Represent BBC Studios at relevant retailer, industry and partner events.
• Foster strong working relationships across retailers, licensees, agencies and internal teams.
• Ensure stakeholders remain aligned throughout campaign development and delivery.
• Collaborate closely with commercial, licensing and marketing teams to maximise opportunities.

Skills

Retail partnerships

Stakeholder management

Campaign management

PowerPoint

Microsoft Office

Communication

Licensing experience

ANZ market

Tools

PowerPoint

Microsoft Office

Job description

ROLE: Retail Partnerships Manager

CONTRACT TYPE: Permanent, Full-Time

DEPARTMENT: Brands & Licensing

LOCATION: North Sydney, Hybrid

WORKING RIGHTS: Candidates must have Australian full working rights

Working for BBC Studios, we are all part of a premium content and production company that inspires global audiences. We are proud to represent some of the world's biggest, most trusted and loved content brands. In Australia and New Zealand, we bring the best of bold, British storytelling to our region through distributing content to broadcasters, our seven branded services on subscription platforms and our own local production arm, as well as other commercial partnerships such as live entertainment and licensing.

Our Values: Audiences. Creativity. Trust. Respect. Accountability. One BBC.

About the Role

BBC Studios is home to some of the world's most loved brands, including Bluey. We are looking for a Retail Partnerships Manager to help bring these brands to life at retail through best-in-class campaigns, promotions and activations.

Working across retailers, licensees and internal marketing teams, you will identify opportunities to drive brand visibility and shopper engagement, securing and delivering retail marketing programs that support key product launches and business priorities.

This role sits at the intersection of retail, marketing and licensing, making it ideal for someone who enjoys building relationships, connecting stakeholders and turning ideas into impactful retail campaigns.

Key Responsibilities & Accountabilities

Retail Partnerships & Opportunity Development

• Build and maintain strong relationships with key retail partners across ANZ.
• Identify and secure retail campaign and promotional opportunities that support category growth and key product launches.
• Partner with retailers and licensees to develop compelling marketing activations and cross-promotional programs.
• Act as a key point of contact between retailers, licensees and internal stakeholders.
• Support retailer engagement planning and contribute to the broader retail strategy.

Campaign Development & Execution

• Lead the end-to-end delivery of retail campaigns, promotions and activations.
• Work closely with the Brands & Marketing team to align retail programs with broader brand and marketing strategies.
• Develop retailer presentations, campaign proposals and activation recommendations.
• Coordinate campaign assets, approvals and timelines across multiple stakeholders.
• Ensure all activity is delivered on time, on budget and in line with brand guidelines.

Retail Planning & Reporting

• Contribute to annual retail planning and activation calendars.
• Monitor retail activity, category trends and competitive programs.
• Review campaign performance and provide recommendations to optimise future activity.
• Oversee campaign reporting and post-campaign evaluations.
• Support the tracking and measurement of retail marketing initiatives against agreed objectives.

Activations & Events

• Support the planning and delivery of retail activations, promotional events and experiential programs.
• Coordinate retailer and licensee participation in key initiatives.
• Represent BBC Studios at relevant retailer, industry and partner events.

Stakeholder Management

• Foster strong working relationships across retailers, licensees, agencies and internal teams.
• Ensure stakeholders remain aligned throughout campaign development and delivery.
• Collaborate closely with commercial, licensing and marketing teams to maximise opportunities.

Knowledge, Skills & Experience

You are a collaborative and commercially minded marketer who enjoys building partnerships and bringing campaigns to life.

You thrive in a fast-paced environment and are comfortable managing multiple projects and stakeholders simultaneously.

• 3-5 years' experience in retail marketing, shopper marketing, trade marketing, brand partnerships, licensing or consumer products.
• Experience working directly with retailers and delivering marketing campaigns or promotional programs.
• Strong stakeholder management and relationship-building skills.
• Excellent project management and organisational capabilities.
• Strong written and verbal communication skills.
• Ability to analyse campaign performance and translate insights into actionable recommendations.
• Strong PowerPoint and Microsoft Office skills.
• Experience within licensing, entertainment, FMCG, toys, publishing or consumer products industries will be highly regarded.

Perks and Benefits

• 25 days of annual leave
• 18 weeks paid parental leave
• 2 days volunteer leave per year
• Annual Flu Vaccinations
• Annual Skin Checks
• Employee Assistance Program and Wellbeing resources
• Access to Coaching programmes and numerous learning courses
• Complimentary BritBox Subscription

Information at a Glance

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact: [e-mail]

Reasonable adjustments

If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: [e-mail]

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.