Strategic Marketing Specialist: Data-Driven Growth

Max Auto Pty Ltd; Sydney; On-site; AUD 77,000 - 94,000; Full time

Job summary

Max Auto Sydney is seeking an experienced Marketing Specialist to identify market opportunities and guide development, coordination and execution of marketing, pricing and promotional plans. You will research vehicle demand and competitor pricing, and execute campaigns across digital and traditional channels to grow our customer base and strengthen brand presence in Sydney.

This strategic role focuses on market research, campaign planning and collaboration with the Director, while day-to-day

Qualifications

• Bachelor degree (or higher) in Marketing, Business, Communications or related field.
• Minimum 1 year of relevant marketing experience.
• Experience conducting market research and developing marketing strategies.
• Strong digital marketing skills including SEO, social media and online advertising.
• Excellent written and verbal English; Mandarin a plus.
• Detail-oriented with ability to manage multiple campaigns and deadlines.

Responsibilities

• Identify market opportunities and demand trends for used vehicles.
• Analyse stock turnover and pricing data to inform marketing strategy.
• Plan and execute marketing objectives and promotional programs.
• Advise on product mix, pricing and promotional channels for vehicle stock.
• Develop campaigns across digital platforms and improve website content.
• Create marketing collateral and liaise with vendors.
• Monitor campaign performance and provide optimization recommendations.
• Build Max Auto brand identity and visibility in Sydney.
• Support marketing for new business initiatives including finance and consignment services.

Skills

Market research

Digital marketing

SEO

Social media

Online advertising

Communication

Mandarin language

Campaign management

Education

Bachelor degree or higher in Marketing/Business/Communications or related field

Job description

Max Auto Sydney is seeking an experienced Marketing Specialist to identify market opportunities and guide development, coordination and execution of marketing, pricing and promotional plans. You will research vehicle demand and competitor pricing, and execute campaigns across digital and traditional channels to grow our customer base and strengthen brand presence in Sydney.

This strategic role focuses on market research, campaign planning and collaboration with the Director, while day-to-day