Marketing Specialist

Max Auto Pty Ltd; Sydney; On-site; AUD 77,000 - 94,000; Full time

Job summary

Max Auto Sydney is seeking an experienced Marketing Specialist to identify market opportunities and guide development, coordination and execution of marketing, pricing and promotional plans. You will research vehicle demand and competitor pricing, and execute campaigns across digital and traditional channels to grow our customer base and strengthen brand presence in Sydney.

This strategic role focuses on market research, campaign planning and collaboration with the Director, while day-to-day

Qualifications

• Bachelor degree (or higher) in Marketing, Business, Communications or related field.
• Minimum 1 year of relevant marketing experience.
• Experience conducting market research and developing marketing strategies.
• Strong digital marketing skills including SEO, social media and online advertising.
• Excellent written and verbal English; Mandarin a plus.
• Detail-oriented with ability to manage multiple campaigns and deadlines.

Responsibilities

• Identify market opportunities and demand trends for used vehicles.
• Analyse stock turnover and pricing data to inform marketing strategy.
• Plan and execute marketing objectives and promotional programs.
• Advise on product mix, pricing and promotional channels for vehicle stock.
• Develop campaigns across digital platforms and improve website content.
• Create marketing collateral and liaise with vendors.
• Monitor campaign performance and provide optimization recommendations.
• Build Max Auto brand identity and visibility in Sydney.
• Support marketing for new business initiatives including finance and consignment services.

Skills

Market research

Digital marketing

SEO

Social media

Online advertising

Communication

Mandarin language

Campaign management

Education

Bachelor degree or higher in Marketing/Business/Communications or related field

Job description

Employment Type: Full-time

Website: https://www.maxautosydney.com.au/

Salary: $85,000 + Superannuation per annum

Position Title: Marketing Specialist

Reports to: Director

Location: 79 Parramatta Rd, Concord, NSW 2137

Employment Type: Full-time

Website: https://www.maxautosydney.com.au/

Salary: $85,000 + Superannuation per annum

About Us

Max Auto is one of Sydney’s biggest Chinese-owned used car dealerships, established in 2013 and based at 79 Parramatta Rd, Concord. We specialise in quality Japanese and European used vehicles, carrying over 100 cars in stock, and offer trade-in, consignment and vehicle finance services alongside vehicle sales. We believe in building relationships with our customers not just for the present, but for the future and have grown a loyal and expanding customer base across Sydney’s automotive market.

About the Role

We are seeking an experienced Marketing Specialist to identify market opportunities and advise on the development, coordination and implementation of our marketing, pricing and promotional plans. You will research vehicle demand and competitor pricing, develop and execute marketing campaigns across digital and traditional channels, and advise the Director on product mix, pricing and promotion strategy to grow our customer base and brand presence across Sydney. This is a strategic, research, and campaign-focused marketing role rather than a sales or frontline customer service position. Day-to-day vehicle sales and customer transactions remain the responsibility of our sales team.

Duties & Responsibilities

• Commission and undertake market research to identify market opportunities and demand trends for used Japanese and European vehicles.
• Collect and analyse data on stock turnover, competitor pricing, customer enquiries and sales trends to inform marketing strategy.
• Support business growth through the preparation and execution of marketing objectives, policies and promotional programs.
• Advise the Director on product mix, pricing strategy, advertising, sales promotion and distribution/listing channels for vehicle stock.
• Develop and manage marketing campaigns across digital platforms, including the company website, social media, SEO and online vehicle listing portals.
• Develop and maintain marketing collateral, including website content, social media content, brochures and promotional material.
• Liaise with external vendors, agencies and advertising platforms to coordinate campaign delivery.
• Monitor and report on the performance of marketing campaigns and digital analytics, and recommend improvements.
• Develop strategies to build and maintain the Max Auto brand identity and visibility across Sydney's automotive market.
• Support market research and planning for new business initiatives, including finance and consignment service offerings.

Selection Criteria

• Bachelor degree or higher in Marketing, Business, Communications or a related field (or equivalent relevant experience).
• Minimum 1 year of relevant experience in a marketing role (relevant project or internship experience will be considered).
• Demonstrated experience conducting market research and developing marketing strategies and plans.
• Strong digital marketing skills, including SEO, social media marketing and online advertising platforms.
• Excellent written and verbal communication skills in English; Mandarin language skills highly regarded given our customer base.
• High attention to detail and the ability to manage multiple campaigns and deadlines.