Sydney Performance Marketing Specialist (2-Year FTC)

Geely Auto; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Geely Auto is seeking a data-driven Digital Marketing Specialist in Sydney to join our growing marketing team. You will balance paid campaigns with CRM-driven lifecycle email, website updates, and data insights to grow the brand.

You will manage budgets, optimize campaigns for conversion, and craft high-quality copy with AI-assisted workflows, using a modern headless CMS to keep content fresh.

Qualifications

• 2-4 years of hands-on experience in a digital marketing or performance marketing role.
• Proven experience managing budgets and driving leads/sales.
• Strong working knowledge of CRM platforms, GA4, and GTM.
• Exceptional command of the English language with high-converting copy and AI-assisted optimization.
• Experience using a modern headless CMS like Storyblok or similar.

Responsibilities

• Launch paid ad campaigns across Meta Ads Manager, Google Ads, and TikTok.
• Build, schedule, and send EDMs and newsletters; segment audiences for targeted messaging.
• Update website content via CMS and optimise for SEO and AI guidance.
• Track, analyse, and report on campaign performance using GTM, GA4, and dashboards.

Skills

Paid ads mastery

Tech savvy

Copywriting

AI fluency

CMS familiarity

Organised

Audience segmentation

Tools

GA4

GTM

Storyblok

CRM platforms

Job description

Geely Auto is seeking a data-driven Digital Marketing Specialist in Sydney to join our growing marketing team. You will balance paid campaigns with CRM-driven lifecycle email, website updates, and data insights to grow the brand.

You will manage budgets, optimize campaigns for conversion, and craft high-quality copy with AI-assisted workflows, using a modern headless CMS to keep content fresh.