Growth-Driven Marketing Ops Leader

Smart Talent Group | Sales, IT and Event Recruiters; Sydney; On-site; AUD 110,000 - 170,000; Full time

Job summary

Smart Talent Group | Sales, IT and Event Recruiters is partnering with an established Australian business to recruit a Marketing Operations, Digital & Campaign Manager in Sydney. You will own the marketing ecosystem from CRM to campaigns, website optimization to performance reporting, driving qualified leads and commercial growth.

The role combines strategic thinking with hands-on execution, overseeing marketing operations, automation, analytics and agency partnerships to deliver measurable ROI

Qualifications

• 5+ years' experience in Marketing Operations, Digital Marketing or Campaign Management.
• Strong hands-on experience with HubSpot CRM and marketing automation.
• Experience managing Google Ads and paid digital campaigns.
• Website management experience, including CMS platforms and conversion optimisation.
• Solid understanding of SEO, analytics and performance reporting.
• Excellent project management and stakeholder management skills.
• Strong copywriting and communication skills.
• A proactive, hands-on approach with the ability to balance strategic thinking and execution.

Responsibilities

• Own and optimise HubSpot CRM, marketing automation and lead management.
• Manage and continuously improve the company website and landing pages to maximise lead generation.
• Plan and execute integrated B2B marketing campaigns across Google Ads, LinkedIn, email marketing and organic channels.
• Develop and manage content that strengthens brand positioning and supports business development.
• Drive SEO initiatives and improve organic search performance.
• Monitor campaign performance and provide meaningful reporting on pipeline, ROI and revenue contribution.
• Work closely with Sales to improve lead quality, conversion and customer engagement.
• Manage external marketing partners including developers, designers and digital agencies.

Skills

HubSpot CRM

Marketing automation

Digital advertising

SEO

Analytics & reporting

CMS management

Content creation

Copywriting

Project management

Stakeholder management

Tools

Google Ads

Google Analytics

Google Tag Manager

Google Search Console

Webflow

Job description

Smart Talent Group | Sales, IT and Event Recruiters is partnering with an established Australian business to recruit a Marketing Operations, Digital & Campaign Manager in Sydney. You will own the marketing ecosystem from CRM to campaigns, website optimization to performance reporting, driving qualified leads and commercial growth.

The role combines strategic thinking with hands-on execution, overseeing marketing operations, automation, analytics and agency partnerships to deliver measurable ROI