Strategic Marketing, Brand & Events Director

Tennis Australia Limited; Adelaide; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Career development

Wellbeing program

Health & wellbeing benefits

Partner discounts

Job summary

Tennis SA is seeking a Head of Marketing, Brand & Events to drive the organisation’s participation, engagement and commercial success across South Australia. Reporting to the CEO, this role leads brand, marketing, digital, content, events and partnerships for the Adelaide International marketing program.

The role requires extensive leadership experience in sport or major events, a strong commercial mindset, and the ability to manage multiple complex projects with diverse stakeholders.

Qualifications

• Extensive senior marketing leadership experience, ideally in sport, major events, entertainment, tourism or consumer-facing organisations.
• Proven track record developing integrated marketing campaigns that grow participation, engagement and outcomes.
• Strong experience leading major events, managing multiple projects and influencing diverse stakeholders.
• Commercial mindset, data-driven and capable of translating insights into measurable results.

Responsibilities

• Lead Tennis SA’s marketing, brand, content and digital strategies to grow participation, engagement and audience reach within South Australia.
• Develop and deliver the Adelaide International marketing program, including campaigns, ticketing promotions and stakeholder communications.
• Oversee planning and delivery of Tennis SA events and experiences for participants, spectators, sponsors and partners.
• Drive content, digital and social media performance through data insights and storytelling.
• Lead partnerships activations and manage a high-performing team to maximise commercial outcomes and strengthen Tennis SA’s brand.

Skills

Senior leadership

Strategic marketing

Brand management

Events management

Stakeholder engagement

People leadership

Data-driven decisions

Education

Bachelor’s degree in Marketing or related field

Job description

Tennis SA is seeking a Head of Marketing, Brand & Events to drive the organisation’s participation, engagement and commercial success across South Australia. Reporting to the CEO, this role leads brand, marketing, digital, content, events and partnerships for the Adelaide International marketing program.

The role requires extensive leadership experience in sport or major events, a strong commercial mindset, and the ability to manage multiple complex projects with diverse stakeholders.