Premium Experience Lead - Adelaide International

TA001 Tennis Australia Limited; Adelaide; On-site; AUD 110,000 - 150,000; Full time

Job summary

Tennis Australia Limited invites applications for the Premium Experiences Lead to own Adelaide International premium hospitality, ensuring a seamless guest journey from enquiry to event delivery across seating, dining and F&B packages.

You will lead the Patron Services team, coordinate with contracted caterers and internal stakeholders to meet standards, timelines and budget, delivering world-class hospitality for premium guests and VIPs across sessions.

Qualifications

• Tertiary qualification in sales, business studies or a related area.
• 3–5 years' experience in a non-retail sales role, with sports or events sales experience highly desirable.
• Relevant event planning, culinary arts or hospitality management certifications are desirable.
• RSA Approved Manager Licence, or willingness to obtain.
• Working with Children Check SA, or willingness to obtain.
• National Police Clearance, or willingness to obtain.

Responsibilities

• Manage premium hospitality sales from enquiry through to completion, including bookings, payments, inbound and outbound leads, partner and VIP holds.
• Build and maintain strong client relationships while identifying new commercial opportunities across corporate, VIP, premium attendee and fan markets.
• Lead the delivery of the Premium Experience program, working closely with the contracted caterer and internal stakeholders across food & beverage, fit‑out, branding and wayfinding.
• Coordinate VIP hospitality allocations, sponsor obligations, RSVPs and key attendee requirements across sessions.
• Recruit and brief hosts and coordinate entertainment within hospitality areas to support seamless VIP experiences.
• Lead the Patron Services team, including recruitment of supervisors and volunteer ushers.
• Develop operational plans and post orders for the front‑of‑house team, with a focus on patron flow, wayfinding, seating and session changeovers.
• Train and support the front‑of‑house team to deliver a high‑quality experience for patrons while maintaining awareness of emergency procedures.

Skills

Hospitality sales

Event operations

Client relationships

Sales strategy development

Education

Bachelor's or higher in sales or business

Job description

About the Role

The Premium Experiences Lead owns the delivery of the Adelaide International premium hospitality, ensuring a seamless customer journey from enquiry to event delivery across seating, dining, and food & beverage packages. This role works closely with the contracted caterer and internal stakeholders to deliver to agreed standards, timelines, and budget. Thos role will also manage our Patron Services team, ensuring all patrons on site have a world class experience.

What You'll Be Doing

• Manage premium hospitality sales from enquiry through to completion, including bookings, payments, inbound and outbound leads, partner and VIP holds.
• Build and maintain strong client relationships while identifying new commercial opportunities across corporate, VIP, premium attendee and fan markets.
• Lead the delivery of the Premium Experience program, working closely with the contracted caterer and internal stakeholders across food & beverage, fit‑out, branding and wayfinding.
• Coordinate VIP hospitality allocations, sponsor obligations, RSVPs and key attendee requirements across sessions.
• Recruit and brief hosts and coordinate entertainment within hospitality areas to support seamless VIP experiences.
• Lead the Patron Services team, including recruitment of supervisors and volunteer ushers.
• Develop operational plans and post orders for the front‑of‑house team, with a focus on patron flow, wayfinding, seating and session changeovers.
• Train and support the front‑of‑house team to deliver a high‑quality experience for patrons while maintaining awareness of emergency procedures.

What We're Looking For

You’ll be a highly organised, customer‑focused professional who can bring together commercial thinking, hospitality delivery and event operations.

You’ll bring:

• Demonstrated experience in hospitality sales, ideally within sport or entertainment, including corporate hospitality and telesales.
• Strong capability in developing and executing sales strategies, proposals and presentations.
• Excellent organisation and attention to detail, with the ability to manage administration, systems and deadlines.
• Strong knowledge of corporate entertainment and sponsorship environments.
• Experience delivering large‑scale hospitality programs, including event logistics, catering and guest services.
• The ability to identify opportunities to enhance food and beverage performance through product and experience innovation.
• Strong communication and stakeholder management skills across internal teams, suppliers and partners.
• A customer‑focused approach with a track record of delivering high‑quality experiences.

Qualifications & Requirements

• Tertiary qualification in sales, business studies or a related area.
• 3–5 years' experience in a non‑retail sales role, with sports or events sales experience highly desirable.
• Relevant event planning, culinary arts or hospitality management certifications are desirable.
• RSA Approved Manager Licence, or willingness to obtain.
• Working with Children Check SA, or willingness to obtain.
• National Police Clearance, or willingness to obtain.

Why Join Us?

This is a great opportunity to take ownership of the premium experience at the Adelaide International, combining hospitality, sales and event delivery in a role that directly supports the experience of premium guests and patrons. You’ll work across a broad range of internal teams, partners, suppliers and event stakeholders to bring the hospitality and front‑of‑house operation together. We believe playing makes life better and we are always on the lookout to talented people to join our team and help us create a playful world through tennis. Even if we are not currently advertising the position that you are looking for today, we may be tomorrow. There are a number of ways that you can keep up‑to‑date with new opportunities as they happen. As one of the biggest sporting organisations in Australia, it takes more than just tennis experts to keep things running at Tennis Australia, our state‑based Member Associations and all our tennis events. We employ passionate people from various fields including: sports administration, coaching, media, legal, finance, information technology, marketing, sponsorship, people and culture, broadcast, events and ticketing. If you are looking to take the next step in your career and want to put your skills on display in the best game, why not show us what you’re made of? The ball is in your court!