B2B Digital Marketing Lead: Growth & AI Strategy

Konica Minolta Australia; Sydney; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Flexible workplace policies

Parental leave

Diversity & inclusion

Job summary

Konica Minolta Australia is seeking a Digital Marketing Manager to lead our B2B digital strategy and guide integrated campaigns across channels. You will own our digital presence, drive measurability, and collaborate with agency partners and the Sales team to generate quality opportunities and growth.

The ideal candidate is a creative, commercially minded marketer with team leadership experience, budgeting skills and a track record of delivering results across multiple channels.

Qualifications

• Tertiary qualification in marketing, business, or related field preferred.
• Experience delivering B2B digital marketing with marketing automation and CRM alignment.
• Hands-on experience across paid search, paid social, SEO and email.
• Strong knowledge of Google Analytics and other digital marketing technologies.
• Experience managing websites, landing pages and conversion funnels.
• Commercial experience showing ROI through lead growth and pipeline contribution.

Responsibilities

• Set and deliver short-, medium- and long-term digital marketing strategy with data-driven insights.
• Lead website strategy, UX, landing pages, A/B testing and conversion optimisation.
• Improve performance across email, automation, SEO, social and paid channels.
• Manage platforms for analytics, personalisation and campaign management; explore AI use.
• Collaborate with Sales to align campaigns and develop account-based programs.
• Oversee external agencies from briefing to delivery and optimisation.
• Turn customer data into insights; report ROI, pipeline contribution and CPA.
• Manage the digital marketing budget to maximise return on investment.

Skills

Digital marketing leadership

B2B marketing

Campaign management

Budget management

Marketing automation

CRM platforms

Paid search & social

Analytics (Google Analytics)

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Marketing automation platforms

CRM platforms

Job description

Konica Minolta Australia is seeking a Digital Marketing Manager to lead our B2B digital strategy and guide integrated campaigns across channels. You will own our digital presence, drive measurability, and collaborate with agency partners and the Sales team to generate quality opportunities and growth.

The ideal candidate is a creative, commercially minded marketer with team leadership experience, budgeting skills and a track record of delivering results across multiple channels.