Senior Activation Lead: Multi-Channel Campaigns & Growth

Publicis Groupe ANZ; Sydney; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Wholeself program

Global AI Marcel access

Marcel Classes

Job summary

Starcom in Sydney is seeking a Senior Activation Executive to drive multi-channel media campaigns across offline and digital channels. You’ll turn strategic ideas into campaign activity and build client and partner relationships while guiding junior team members.

You’ll work with experienced colleagues to plan, buy, implement and optimise campaigns for healthcare and consumer brands, balancing daily activation with strategic thinking and professional development.

Qualifications

• Experience in media activation, campaign implementation or media planning and buying.
• Strong organisational skills and the ability to manage multiple priorities.
• Attention to detail and the ability to identify and resolve problems.
• Comfort working with data, reporting and campaign performance insights.
• Collaborative mindset and willingness to contribute to team success.

Responsibilities

• Deliver successful implementation, optimisation and reporting of media campaigns across channels.
• Collaborate with planners, investment teams, clients and media partners to meet objectives.
• Monitor campaign performance and identify opportunities to improve outcomes.
• Manage campaign administration and media reconciliations with accuracy and detail.
• Prepare campaign reporting, insights and recommendations.
• Build strong relationships with media partners and internal stakeholders.
• Support and mentor junior team members and foster a positive culture.
• Stay informed on audience behaviour, media trends and emerging opportunities.

Skills

Media activation

Campaign planning

Data-driven decision making

Tools

Nielsen/Comscore

Google Analytics 360

Job description

Starcom in Sydney is seeking a Senior Activation Executive to drive multi-channel media campaigns across offline and digital channels. You’ll turn strategic ideas into campaign activity and build client and partner relationships while guiding junior team members.

You’ll work with experienced colleagues to plan, buy, implement and optimise campaigns for healthcare and consumer brands, balancing daily activation with strategic thinking and professional development.