Digital Activation Lead - Search & Social Growth

Publicis Groupe ANZ; Sydney; On-site; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Wholeself program

Marcel AI Platform access

Learning & development

Career conversations

Diversity & inclusion programs

Leave benefits (Birthday leave, flex.H

Job summary

Publicis Groupe ANZ in Sydney seeks an Associate Digital Activation Director to lead Samsung's paid search and social programs, shaping strategies and guiding a dedicated team across multi-market digital activations. You will translate performance data into strategic recommendations, mentor top performers, and collaborate with platform partners to drive commercial outcomes and innovative campaigns.

This role offers exposure to cutting-edge AI tools, a collaborative culture, and a clear path to

Qualifications

• Significant experience leading performance media programs in agency or in-house.
• Proven ability to plan and execute across Google Ads and Social platforms.
• Experience managing senior client relationships and presenting strategic recommendations.
• Ability to mentor and develop high-performing teams.
• Strong budget management, forecasting and accountability.

Responsibilities

• Lead activation and optimization of Samsung's paid search and social campaigns.
• Shape performance marketing strategies to drive customer growth and commercial outcomes.
• Translate data and insights into clear strategic recommendations for clients.
• Mentor a team of Digital Activation specialists and foster collaboration.
• Maintain governance, campaign hygiene and reporting frameworks.
• Drive testing frameworks and use AI tools for pacing and allocation.

Skills

Leadership in Search & Social

Google Ads & Performance Max

Client relationship management

Data-driven decision making

Team mentorship & coaching

Tools

Google Ads

Performance Max

Bid management platforms

Job description

Publicis Groupe ANZ in Sydney seeks an Associate Digital Activation Director to lead Samsung's paid search and social programs, shaping strategies and guiding a dedicated team across multi-market digital activations. You will translate performance data into strategic recommendations, mentor top performers, and collaborate with platform partners to drive commercial outcomes and innovative campaigns.

This role offers exposure to cutting-edge AI tools, a collaborative culture, and a clear path to