Senior Activation & Campaign Leadership

UM Worldwide

Sydney

On-site

AUD 97,000 - 100,000

Full time

3 days ago

Be an early applicant

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

UM Worldwide in Sydney seeks a Senior Activations Manager to oversee activation performance across a portfolio of clients and to lead and develop Activations Managers, Executives and Assistants. You will work with Activations Directors, Client Leaders, Publishers and Platform Partners to deliver campaigns to the highest standard and continuously optimise for success.

The role requires advanced stakeholder management, commercial acumen, campaign expertise and leadership capability.

Responsibilities

Build trusted relationships with senior client stakeholders
Lead campaign performance discussions and reviews
Translate business objectives into activation priorities
Provide proactive optimisation and growth recommendations
Manage client expectations confidently and effectively
Support long-term client retention and growth
Develop senior relationships with publishers and platform partners
Identify marketplace opportunities that create client value
Hold partners accountable for performance and delivery standards
Drive stronger collaboration between publishers and client teams
Stay ahead of platform developments and industry change
Leverage partnerships to improve campaign outcomes
Lead and develop Activations Managers and Executives
Provide coaching, mentoring and regular performance feedback
Build capability frameworks and development plans
Support succession planning and future leadership development
Foster accountability, collaboration and ownership
Create a high-performance activation culture
Oversee campaign implementation across multiple portfolios
Ensure campaigns are delivered accurately and efficiently
Monitor campaign health, pacing and performance
Escalate and resolve delivery risks proactively
Drive consistency in activation standards and processes
Ensure campaigns remain aligned to strategic objectives
Oversee campaign billing, reconciliations and governance processes
Ensure strong financial discipline across client portfolios
Monitor commercial performance and revenue delivery
Improve workflow efficiencies and operational effectiveness
Support forecasting and resource planning
Ensure financial accountability across the team
Review campaign reporting and optimisation recommendations
Ensure reporting drives action and decision-making
Identify portfolio-wide trends and improvement opportunities
Strengthen insight quality across client teams
Translate campaign performance into business outcomes
Partner with Planning and Client teams on campaign strategy
Bring activation expertise into planning discussions early
Support stronger integration across media disciplines
Connect performance outcomes back to strategic objectives
Influence campaign effectiveness from planning through execution
Drive testing, learning and innovation initiatives
Encourage adoption of new platform capabilities and technologies
Identify automation and workflow efficiencies
Share best practice across activation teams
Improve operational ways of working
Help evolve UM's activation product
Support major client reviews and business opportunities
Contribute to agency-wide capability initiatives
Champion activation best practice across the business
Support new business and growth opportunities
Influence activation standards beyond your immediate portfolio
Help shape the future direction of activation at UM
Planning & buying proficiency in biddable platforms across at least 2-key channels, Search, Social or Programmatic.
Demonstrated expertise in multiple platform examples including DV360, TTD, Amazon, Google Ads, SA360, Meta, TikTok, Snapchat.
Proven ability to manage Activations staff including workflow, SLAs and QA processes.
Continuous building of technical leadership capability with clients and internally.