Social Media Specialist (Mandarin Speaking)

HungryPanda Ltd 熊猫外卖; Melbourne; On-site; AUD 65,000 - 95,000; Full time

Job summary

HungryPanda Ltd 熊猫外卖 is seeking a Social Media Specialist in Melbourne to lead content across Instagram, TikTok, Xiaohongshu (RED) and other platforms. You will plan, create and manage engaging content while coordinating multi-channel campaigns from our local marketing team.

The role requires Mandarin and English fluency, strong written communication, and experience in social media management. On-site, full-time position based in Melbourne with fast-paced brand growth opportunities.

Qualifications

• Fluent in Mandarin and English with strong written communication skills.
• Proven experience in social media management & content creation.
• Ability to manage multiple campaigns and content calendars.

Responsibilities

• Plan, create and manage engaging social media content across Instagram, TikTok, Xiaohongshu (RED) and other platforms.
• Coordinate content calendars and manage multiple campaigns and projects simultaneously.
• Collaborate with marketing, operations, and business development to deliver campaigns.
• Monitor trends, audience engagement and content performance.
• Support campaign execution, community engagement and brand growth initiatives.

Skills

Mandarin language

Social media management

Content creation

Canva

CapCut

Tools

Canva

CapCut

Photoshop

Xiaohongshu (RED)

Instagram

TikTok

Job description

Location: Melbourne, VIC | Full-time | On-site

Mandarin speaking is a must. Applicants must be based in Melbourne.

About HungryPanda

Location: Melbourne, VIC | Full-time | On-site

Mandarin speaking is a must. Applicants must be based in Melbourne.

About HungryPanda

HungryPanda is a leading global Asian food delivery platform, operating across 10 countries. We are looking for a creative, organised and proactive Social Media Specialist to join our Melbourne marketing team.

Key Responsibilities

• Plan, create and manage engaging social media content across Instagram, TikTok, Xiaohongshu (RED) and other platforms.
• Manage content calendars and coordinate multiple campaigns and projects simultaneously.
• Work closely with marketing, operations,and business development teams to deliver campaigns.
• Monitor social media trends, audience engagement and content performance.
• Support campaign execution, community engagement and brand growth initiatives.

Requirements

• Fluent in Mandarin and English, with strong written communication skills.
• Proven experience in social media management and content creation.
• Strong multitasking, time management and organisational skills.
• Excellent cross-functional communication and stakeholder management skills.
• Ability to work independently, manage deadlines and thrive in a fast-paced environment.
• Familiarity with Canva, CapCut, Photoshop or similar creative tools.
• Experience with Xiaohongshu, Instagram and TikTok is highly preferred.
• Previous experience in food delivery, e-commerce or consumer brands is a plus.

Why Join Us?

Join a fast-growing international team where you'll have the opportunity to lead creative social media initiatives, collaborate across departments and make a direct impact on brand growth.