Social Media Specialist

Cipher Recruitment; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Transport reimbursement

Office-based 3–4 days/week

Job summary

Cipher Recruitment is seeking a Senior Social Media Specialist (Mandarin-speaking) to lead social media strategy and content for an international brand. This Melbourne-based role demands strategic thinking, team leadership and the ability to translate business goals into measurable social outcomes.

Mandarin proficiency is highly desirable; a passion for football would be a significant advantage. Join a dynamic team delivering engaging digital communities and business impact.

Qualifications

• Proven experience leading social media for international brands.
• Strong content skills in static/visual and video formats.
• Experience managing a social media or content team.
• Ownership of social media strategy, performance and team development.
• Strong analytical skills to translate data into actions.
• Mandarin proficiency (reading) is a MUST.
• Football knowledge is highly preferred.
• Full Australian working rights.

Responsibilities

• Develop and own the overall social media strategy aligned with business objectives.
• Lead the social media and content team with clear goals and resources.
• Own content strategy, pillars and publishing calendar across platforms.
• Establish KPIs and reporting for performance monitoring.
• Conduct competitor and market analysis to inform strategy.

Skills

Mandarin

Football

Social strategy

Team leadership

Analytics

Content strategy

Job description

Work Arrangement: 3–4 days per week in the office

Full-Time | Working Hours: 10:00am–6:00pm or 11:00am–7:00pm
(Transport expenses will be re-imbursed)

Salary: $90,000–$120,000 per annum

Industry: Digital & Search Marketing | Marketing & Communications

We're Hiring: Senior Social Media Specialist (Mandarin-Speaking)

Location: South Melbourne, Melbourne VIC

Work Arrangement: 3–4 days per week in the office

Full-Time | Working Hours: 10:00am–6:00pm or 11:00am–7:00pm
(Transport expenses will be re-imbursed)

Employment Type: Permanent, Full-time

Salary: $90,000–$120,000 per annum

Industry: Digital & Search Marketing | Marketing & Communications

About the Role

Our client is seeking an experienced and strategic Senior Social Media Specialist to lead social media strategy, content development and team performance for an international brand.

This is an exciting opportunity for a social media leader who combines creativity with commercial thinking, understands how to build engaging digital communities, and can translate business objectives into measurable social media results.

Mandarin proficiency, including the ability to read Mandarin, is highly desirable. A strong knowledge of football and a genuine passion for the game would be a significant advantage.

Key Requirements

• Proven experience leading social media operations for established international companies or brands.

• Strong expertise in both static/visual and video content, with an understanding of how different formats support brand awareness and business objectives.

• Demonstrated experience managing and developing a social media or content team, including goal setting, resource allocation and performance management.

• Previous managerial or team-lead experience, with ownership of social media strategy, performance and team development.

• Strong analytical skills, with the ability to interpret performance data and translate insights into actionable strategies.

• Mandarin proficiency, including reading Mandarin, is a MUST.

• A strong knowledge of football and genuine enthusiasm for the sport are highly preferred.

• Full Australian working rights are essential.

Key Responsibilities

1. Social Media Strategy & Business Ownership

• Develop and own the overall social media strategy and roadmap, aligning channel plans, content direction and execution with business objectives.

• Define the purpose of each social media platform and optimise the channel mix based on audience insights, performance and business priorities.

• Establish clear KPIs, performance standards and measurable goals, taking accountability for overall results.

2. Team Leadership & Management

• Lead, coach and develop the social media and content team through goal setting, resource planning and performance management.

• Establish efficient workflows across content planning, production, publishing, analysis and optimisation.

• Prioritise projects and allocate resources according to business impact and strategic objectives.

3. Content & Brand Management

• Own the content strategy, content pillars and publishing calendar across social media platforms.

• Maintain high content quality standards and ensure consistency in brand positioning, tone of voice and messaging.

• Guide the development of engaging static and video content tailored to different platforms and target audiences.

4. Performance & Data Management

• Establish social media KPIs, reporting frameworks and performance-monitoring processes.

• Analyse campaign results, audience engagement and emerging trends to identify opportunities for improvement.

• Translate data and insights into strategic recommendations to drive continuous optimisation and measurable results.

5. Competitor & Market Intelligence

• Conduct competitor and market analysis to identify industry trends, content opportunities and emerging social media strategies.

• Monitor competitor activities and performance, translating findings into practical recommendations.

• Continuously refine social media strategies to strengthen brand presence, audience engagement and competitive positioning.

Ready to Make an Impact?

If you're a strategic, creative and commercially minded social media professional who thrives on leading teams, building engaging content and delivering measurable results, we'd love to hear from you.

This is an opportunity to take ownership of social media strategy, shape the digital presence of an international brand and bring fresh ideas to life.

If you're also passionate about football and understand how to connect with its global fan community, we'd be especially interested in hearing from you.