Melbourne Digital Marketing Specialist | Mandarin Fluent

HungryPanda Ltd 熊猫外卖; Melbourne; On-site; AUD 60,000 - 90,000; Full time

Job summary

HungryPanda Ltd熊猫外卖 is seeking a Digital Marketing Specialist based in Melbourne to lead paid campaigns across Meta and Google, manage Instagram and TikTok content, and create engaging short-form videos for Reels and ads.

The role requires strong English communication, a minimum of 1 year in digital marketing, and hands-on experience with Meta Ads. Proficiency with CapCut, Canva, or Adobe Premiere Pro is preferred, and the candidate should be able to work on-site in Melbourne.

Qualifications

• Must be based in Melbourne and fluent in Mandarin Chinese.
• Strong written and verbal English communication skills.
• 1+ years of experience in digital marketing or social media marketing.
• Hands-on experience with Meta Ads is essential.
• Ability to independently shoot and edit short-form videos.

Responsibilities

• Plan, execute and optimise paid campaigns across Meta Ads, Google Ads and other digital platforms.
• Manage Instagram and TikTok organic content, including content planning, publishing and audience engagement.
• Independently shoot and edit short-form videos for Reels, TikTok and paid advertising.
• Develop creative content to support brand campaigns, merchant promotions and customer acquisition.
• Monitor campaign performance, analyse key metrics and identify opportunities for improvement.

Skills

Mandarin Chinese

English proficiency

Digital marketing

Social media

Tools

CapCut

Canva

Adobe Premiere Pro

Job description

HungryPanda Ltd熊猫外卖 is seeking a Digital Marketing Specialist based in Melbourne to lead paid campaigns across Meta and Google, manage Instagram and TikTok content, and create engaging short-form videos for Reels and ads.

The role requires strong English communication, a minimum of 1 year in digital marketing, and hands-on experience with Meta Ads. Proficiency with CapCut, Canva, or Adobe Premiere Pro is preferred, and the candidate should be able to work on-site in Melbourne.