Digital Marketing Specialist (Mandarin Speaking)

HungryPanda Ltd 熊猫外卖; Melbourne; On-site; AUD 60,000 - 90,000; Full time

Job summary

HungryPanda Ltd熊猫外卖 is seeking a Digital Marketing Specialist based in Melbourne to lead paid campaigns across Meta and Google, manage Instagram and TikTok content, and create engaging short-form videos for Reels and ads.

The role requires strong English communication, a minimum of 1 year in digital marketing, and hands-on experience with Meta Ads. Proficiency with CapCut, Canva, or Adobe Premiere Pro is preferred, and the candidate should be able to work on-site in Melbourne.

Qualifications

• Must be based in Melbourne and fluent in Mandarin Chinese.
• Strong written and verbal English communication skills.
• 1+ years of experience in digital marketing or social media marketing.
• Hands-on experience with Meta Ads is essential.
• Ability to independently shoot and edit short-form videos.

Responsibilities

• Plan, execute and optimise paid campaigns across Meta Ads, Google Ads and other digital platforms.
• Manage Instagram and TikTok organic content, including content planning, publishing and audience engagement.
• Independently shoot and edit short-form videos for Reels, TikTok and paid advertising.
• Develop creative content to support brand campaigns, merchant promotions and customer acquisition.
• Monitor campaign performance, analyse key metrics and identify opportunities for improvement.

Skills

Mandarin Chinese

English proficiency

Digital marketing

Social media

Tools

CapCut

Canva

Adobe Premiere Pro

Job description

Must be based in Melbourne and fluent in Mandarin Chinese.

Location: Melbourne, VIC | Full-time | On-site

About HungryPanda

Must be based in Melbourne and fluent in Mandarin Chinese.

Location: Melbourne, VIC | Full-time | On-site

Founded in 2017, HungryPanda is a leading global Asian food delivery platform operating across Australia, New Zealand, the UK, the US and other international markets.

We are looking for a creative and hands‑on Digital Marketing Specialist to join our Marketing & Growth team, focusing on paid advertising, organic social media and video content creation.

Key Responsibilities

• Plan, execute and optimise paid campaigns across Meta Ads, Google Ads and other digital platforms.
• Manage Instagram and TikTok organic content, including content planning, publishing and audience engagement.
• Independently shoot and edit short‑form videos for Reels, TikTok and paid advertising.
• Develop creative content to support brand campaigns, merchant promotions and customer acquisition.
• Monitor campaign performance, analyse key metrics and identify opportunities for improvement.
  

Requirements

• Must be based in Melbourne and fluent in Mandarin Chinese.
• Strong written and verbal English communication skills.
• 1+ years of experience in digital marketing or social media marketing.
• Hands‑on experience with Meta Ads is essential.
• Proven experience managing Instagram organic content.
• Ability to independently shoot and edit short‑form videos.
• Familiarity with CapCut, Canva, Adobe Premiere Pro or similar tools.
• Creative, proactive, data‑driven and able to work independently.

Nice to Have

• Experience with Google Ads, TikTok Ads or influencer marketing.
• Background in food delivery, e‑commerce or consumer brands.

Why Join Us?

• Join a dynamic international team, work on exciting marketing campaigns and take ownership of both creative content and digital growth.