Social Media Lead: Culture, Campaigns & Creators

Red Rooster; Willoughby; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible hybrid working

Half day Fridays in summer

Birthday leave

Free chicken

Job summary

Red Rooster is seeking a seasoned Social Lead to shape how the brand appears online, across culture and conversation. You will own end-to-end social strategy, content creation, creator partnerships and community engagement, partnering with Brand, PR, Digital and Creative teams to deliver cohesive campaigns.

You'll be hands-on with strategy and storytelling, capable of filming, editing, briefing creators, and surfacing trends in real time to keep Red Rooster culturally relevant in a fast-moving

Qualifications

• 5+ years experience in social media, content, creative, digital marketing or advertising roles.
• Proven success developing and leading social and content strategies for a consumer-facing brand, with accountability for brand growth, engagement and business outcomes.
• Strong content creation capability across video, photography, editing and copywriting, with a deep understanding of platform-native storytelling.
• Experience developing and managing creator, influencer or partnership programs from briefing through to campaign delivery and performance measurement.
• Commercially minded and highly collaborative, with the ability to translate audience insights, trends and performance data into action while building strong relationships across stakeholders and partners.
• Proficiency using Adobe Creative Suite, CapCut, Canva and social media analytics platforms.
• Experience within QSR, FMCG, retail, hospitality, entertainment or other highly consumer-focused brands.
• Experience leading integrated campaigns across social, PR, digital, creator and brand marketing functions.

Responsibilities

• Develop and lead Red Rooster's social and content strategy, ensuring activity supports brand growth, customer engagement and commercial objectives.
• Own the social content calendar and channel strategy across TikTok, Instagram, Facebook, YouTube and emerging platforms.
• Identify trends, cultural moments and audience behaviours that create opportunities for the brand to participate in relevant conversations.
• Lead the social execution of brand campaigns, product launches and promotional activity from concept through to delivery.
• Work closely with Brand, PR, Digital and Creative teams to develop integrated content that amplifies wider marketing initiatives.
• Build and manage influencer and creator partnerships, including sourcing talent, briefing, approvals, campaign management and content delivery.
• Oversee community management, fostering an engaged online audience and ensuring the brand participates meaningfully in customer conversations.
• Monitor channel performance and audience insights, using data to optimise content, improve engagement and inform future planning.

Skills

Social strategy

Content creation

Influencer partnerships

Community management

Analytics

Cross-functional collaboration

Tools

Adobe Creative Suite

CapCut

Canva

Job description

Red Rooster is seeking a seasoned Social Lead to shape how the brand appears online, across culture and conversation. You will own end-to-end social strategy, content creation, creator partnerships and community engagement, partnering with Brand, PR, Digital and Creative teams to deliver cohesive campaigns.

You'll be hands-on with strategy and storytelling, capable of filming, editing, briefing creators, and surfacing trends in real time to keep Red Rooster culturally relevant in a fast-moving