Social Media Manager

Craveable Brands; Willoughby City Council; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Free food at all brands

Paid Good Deed days

Extra day of leave in birthday month

26 weeks paid parental leave

Job summary

Red Rooster is seeking a senior social media leader to own the end-to-end social ecosystem, from strategy to content creation, creator partnerships and performance optimisation. You will work with Brand, PR, Digital and Creative teams to build a distinctive, culturally connected presence across platforms.

In this hands-on leadership role you’ll guide long-term strategy and also film content, edit videos, brief creators and respond to trends in real time, driving engagement and growth for a

Qualifications

• 5+ years in social media, content, digital marketing or advertising roles.
• Proven track record leading social/content strategies for consumer brands.
• Strong content creation across video, photography, editing and copywriting.

Responsibilities

• Develop and lead social and content strategy across platforms.
• Own the social content calendar and channel strategy (TikTok, Instagram, Facebook, YouTube).
• Identify trends and audience behaviours to participate in conversations.
• Create, capture and publish social-first content with native platform storytelling.
• Lead social execution of campaigns and product launches from concept to delivery.
• Build and manage influencer/creator partnerships and campaigns.
• Oversee community management and use data to optimise content and planning.

Skills

Social strategy

Content creation

Video editing

Creator partnerships

Community management

Analytics & insights

Collaboration

Proficiency in Adobe Creative Suite

Tools

Adobe Creative Suite

CapCut

Canva

Social media analytics tools

Job description

About Us

Red Rooster has been serving Australians for more than 50 years. Famous for its roast chicken and fried chicken favourites, Red Rooster serves 100% Australian chicken across more than 300 restaurants nationwide. With the majority of restaurants locally owned and operated, Red Rooster remains one of Australia's most iconic and trusted food brands.

As customer fanatics,we’re all committed to success and can see the outcomes of our efforts. You can even taste it.

Why This Role Matters

Red Rooster is a brand on the move. We're on a mission to strengthen one of Australia's most recognised food brands, and that means challenging convention, moving at pace and delivering work that genuinely drives results. If you're motivated by innovation, fresh thinking and the opportunity to make a visible impact, we’d love to hear from you.

About the role

This role is responsible for shaping how Red Rooster shows up online, in culture and in conversation. Owning the end-to-end social ecosystem, you'll lead everything from strategy and creative ideation through to content creation, creator partnerships, community engagement and performance optimisation.

Part strategist, part creator and part storyteller, you'll spot trends before they happen, create content people genuinely want to watch and share, and help keep Red Rooster relevant in an increasingly competitive attention economy. Working closely with Brand, PR, Digital and Creative teams, you'll bring campaigns to life and build a distinctive, culturally connected social presence.

This is a hands-on leadership role for someone who is just as comfortable developing long-term strategy as they are filming content, editing videos, briefing creators and responding to trends in real time.

Key Activities Include

Social Strategy & Brand Presence

• Develop and lead Red Rooster's social and content strategy, ensuring activity supports brand growth, customer engagement and commercial objectives.
• Own the social content calendar and channel strategy across TikTok, Instagram, Facebook, YouTube and emerging platforms.
• Identify trends, cultural moments and audience behaviours that create opportunities for the brand to participate in relevant conversations.

Content Creation & Storytelling

• Create, capture and publish social-first content across video, photography and copy that is native to each platform and aligned to the brand.
• Develop ideas that balance planned campaigns with reactive content, helping Red Rooster stay relevant and engaging in real time.
• Continuously evolve content formats, creative approaches and storytelling techniques to improve audience engagement and shareability.

Campaigns & Creator Partnerships

• Lead the social execution of brand campaigns, product launches and promotional activity from concept through to delivery.
• Work closely with Brand, PR, Digital and Creative teams to develop integrated content that amplifies wider marketing initiatives.
• Build and manage influencer and creator partnerships, including sourcing talent, briefing, approvals, campaign management and content delivery.

Community, Performance & Innovation

• Oversee community management, fostering an engaged online audience and ensuring the brand participates meaningfully in customer conversations.
• Monitor channel performance and audience insights, using data to optimise content, improve engagement and inform future planning.
• Stay ahead of emerging social trends, competitor activity and platform developments, testing new ideas and formats to drive stronger results.

About You

Essential

• 5+ years experience in social media, content, creative, digital marketing or advertising roles.
• Proven success developing and leading social and content strategies for a consumer-facing brand, with accountability for brand growth, engagement and business outcomes.
• Strong content creation capability across video, photography, editing and copywriting, with a deep understanding of platform-native storytelling.
• Experience developing and managing creator, influencer or partnership programs from briefing through to campaign delivery and performance measurement.
• Commercially minded and highly collaborative, with the ability to translate audience insights, trends and performance data into action while building strong relationships across stakeholders and partners.
• Proficiency using Adobe Creative Suite, CapCut, Canva and social media analytics platforms.

Desirable

• Experience within QSR, FMCG, retail, hospitality, entertainment or other highly consumer-focused brands.
• Experience leading integrated campaigns across social, PR, digital, creator and brand marketing functions.

We offer:

• Free food at all our brands cause don’t we all love chicken!
• Paid Good Deed days supporting a charity that means something to you.
• Extra day of leave in your birthday month to celebrate.
• 26 weeks paid parental leave.

Never boring or slow, you'll work with passionate people, gaining skills and building friendships you can carry with you for the rest of your life.

If this sounds like the type of place you can spread your wings,

Great social leaders are equal parts strategist, storyteller and creator.

If you've led work you're proud of, we'd love to see examples of campaigns, content, social channels, creator partnerships or case studies that showcase your impact.

We truly believe that bringing together people from diverse backgrounds is key to our ability to continue to grow and do our best work. That’s why we want you to apply even if you don’t think you tick all the boxes – we’re looking for many different skills and abilities to build our culture.